SAAB Company was formed by the merger of Scania Company and Swedish Aircraft Co., Ltd. The original aircraft company was abbreviated as Saab in Swedish and was later used as the logo of the company's car. Adhering to the traditional Scandinavian design style and rich experience in the field of aircraft manufacturing, SAAB combines excellent safety performance and excellent control technology into imaginative design. It is the first manufacturer to apply turbocharger to automobile, which breaks through the traditional mode of automobile manufacturing and promotes a series of innovations in automobile industry. SAAB Saab's engine turbocharging technology has greatly improved the power and performance of automobile engines. Some innovative technologies have also become global industry standards.
Saab's trademark is a lion wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights advocated by Europeans. The monster pattern of half eagle and half lion symbolizes a kind of vigilance, which is a popular symbol in two counties in southern Sweden, where the production of Saab cars and planes originated. The designer is Swedish artist Carl Frederic reuter Ward. SAAB redesigned the small blue disc, and now it incorporates SAAB's traditional Griffin-headed monster logo and the logo letter of "Saab". The overall style is consistent and unified. The car model 200 1 began to adopt this logo. The new logo was also designed by Swedish artist Carl Frederic reuter Ward.
For more than 60 years, the spirit of innovation has run through the whole development process of Saab, creating many new automobile technologies and reforming industry standards, such as turbochargers and active safety headrests for private cars. This innovative spirit became Saab's habit, and finally made Saab's unique temperament.