How to name a trademark? Let's get to know each other.

Matters needing attention in trademark naming

A good brand name, like a business card, is clear and unforgettable. So this is also the reason why people have made more efforts on brand names in recent years. The next thing to share with you is how to get a brand name.

1. Streamlined

The name of the trademark is too long to remember. It's better to have two or four words. We should have our own uniqueness, and we can't let customers feel the unique service like other people's brand names.

2. Don't be too popular

Many people think that popular names are grounded, close to life and in line with the public's concept. However, the repetition rate of such trademark names is also relatively high. Therefore, when you choose a brand name, you must also have your own meaning.

3. Try not to use English words

First of all, registering with English words is not in line with our reading habits in China. Secondly, a single English word will be difficult to pass, and the examination of English trademarks will be very troublesome and cumbersome. Therefore, English words are generally not recommended.

4. Avoid using function words.

When choosing a brand name, many people will add some function words in order to make the name better and more elegant, but these function words will not increase the pass rate of the trademark, but will fail to register. So remember not to use function words when choosing brand names.

5. Avoid being similar to other brand names.

The ownership of a trademark is determined according to the time when the trademark is registered. Therefore, when registering a trademark name, if the name is similar to other trademark names, especially some well-known trademarks, it needs to bear certain legal responsibilities. Therefore, we should pay attention to this phenomenon when registering trademark names.

Method of trademark naming

Many people hesitate to choose a brand name and have many questions. Because I don't know how to get a brand name to prevent duplication and registration. So the next thing to share is the naming method of brand name.

One: use numbers to name.

Ordinary people are sensitive to numbers, so we can use the association of numbers to increase customers' impression of the brand and let consumers have a deeper understanding of the brand.

Two: in terms of product functionality.

Using the function of the company's products to obtain the brand name, so that consumers can have a certain cognition and identity with the brand and products. For example, use 999 Ganmaoling Granules when you have a cold and fever. For example, Qingyang dandruff shampoo is specially used for dandruff removal. Naming the brand with the functionality of the product can not only deepen the customer's understanding of the brand functionality, but also leave a deep imprint on the brand in the customer's mind.

Three: use the names or characteristics of animals and plants to obtain.

Nowadays, many brands take brand names according to the names of certain animals and plants or the characteristics of certain parts. For example, the floor of the icon is taken by an elephant, which gives people a strong feeling. Even if the elephant can't step on it, it makes people close to nature and gives people a very cordial feeling.

Trademark name case recommendation

Trademark names in different industries are different, and the focus of trademark names is also different. So what I want to share next is the brand names of some industries, and I hope everyone can learn from them.

Clothing industry:

0 1: uniform house

Nowadays, many companies need to wear uniforms when they go to work. For example, sales posts need suits, and the name Uniform House gives people a clear feeling. At a glance, you can know what the clothing brand is selling, and whether the people you are facing are students or office workers. Concise and clear, the customer group is also very clear, saving a lot of time for customers in need.

Tea shop:

02: Mingding

Tea is a very old art left over from ancient China. The historical record of tea in China was as early as 3000 years ago. Naming the tea brand Mingding is not only fragrant tea, but also another name for tea, which means that tea is delicious. Ding means top-notch, first-class In ancient times, Ding was also used to make tea. The brand name Mingding is chosen to promote tea culture, always alert ourselves and make the brand and quality of tea the best.

Technology industry:

03: Initial Heart

Science and technology have changed our lives, and the times are constantly improving. The initial letter of naming the trademark name of the science and technology industry means the beginning and the initial meaning, and novelty means innovation and creation. The first meaning is that homophonic is the initial heart, and the extended meaning is that whenever and wherever you are, you are in Do not forget your initiative mind. Secondly, we should warn employees that they should keep developing and innovating so as not to be abandoned by society and the times.

No matter which industry, the brand name must have a specific connection with its own industry. So in the end, Bian Xiao also sorted out some trademark names, hoping to help everyone. If you don't have ideas and inspiration, you can also find inspiration.

Brand name of pharmacy:

Good health, health and safety, benefiting the people, being single-minded and healthy.

Wei 'an, God bless, Bai Bao, Hongyu, Jian Fuyou.

Huairen, wholeheartedly, auspicious, Yukang, Jishitang

Shuangxin, Kang Hua, Taikang, Dexing Lin

Retail trade name:

Siquan, Gaoma, Tian Hong, Shang Hong, Hongranda

Wei Heng, Ji Shun, Tian Ze, Yun Kang, Hong Shenghang.

Friendship City, Hayes, Zhong Yi, Hengtong and Huixiangyuan.

Kuhong, Zengyu, Shengtai, Taixing, Jiahexing

Clothing brand name

Luo Liang, Fu Shan, Jamie, MUBI, Kugny.

Pan Ke, Kun Bo, Pinyou, Lin Yu, Fang Tiyang.

Yunya, Expertise, Off-white, Redstone and Magic Charm

Color, fashion, purity, Maya, Everett

The above is what Bian Xiao shared today, and I hope it will help everyone.