Donglaishun Restaurant is a famous historical restaurant with a high reputation among the time-honored brands in Beijing’s catering industry. Beijing is a famous historical and cultural city with a history of more than 3,000 years as a city and more than 850 years as a capital. Beijing’s traditional food culture is an indispensable part of Beijing’s splendid history and culture. It not only integrates the essence of the Chinese nation’s traditional food culture, but is also a bright window to show the world the unique style and diversity of the Chinese nation’s food culture. .

In the past one hundred years, Donglaishun’s halal cuisine has been an important branch of Jinghua cuisine. Its creation, development and continuous enrichment have played an important role in promoting the Chinese nation’s food culture and continuing, innovating and developing Jinghua cuisine. He has made contributions and made an impact, and has always been respected by his predecessors and favored by customers. The brand of Donglaishun has been built for a hundred years and has now become an iconic brand in Jinghua cuisine and a "China Famous Trademark" renowned at home and abroad. This is the glory and pride that history has left to Donglaishun. It is also the most precious wealth and a huge intangible asset that generations of Donglaishun people have left to us, our successors. To this end, I would like to take this rare opportunity to review the history of Donglaishun to express our high respect and respect for the predecessors, leaders and retired employees who have laid a solid foundation for Donglaishun's development today and made great contributions. Deeply missed.

In the past one hundred years, the development and historical evolution of Donglaishun can be divided into two stages before and after the founding of New China.

In the nearly half century before the founding of New China, the entrepreneurship and development history of Donglaishun can, in a sense, be regarded as a microcosm of the development and evolution of Beijing’s modern ethnic catering industry. At the beginning of the last century, the Qing government implemented the New Deal and opened up the market. In 1903, with the emergence of Dong'an Market, the earliest and most famous market in Beijing, brothers Ding Deshan, the founders of Donglaishun Restaurant, came to the north gate of Dong'an Market with a handcart, wooden cases and several benches, and set up a stall selling halal snacks bean juice. , grilled cakes, took the first step of hard work. A few years later, the Ding brothers opened their shop and "Donglaishun" got its name. The name of the shop was first called "Donglaishun Porridge Shop". It was small in scale, just a small wooden shed, and its business types were bean juice, mixed noodles, pies, and haggis. In 1912, a fire broke out in Dong'an Market and the wooden shed was burned down. After the market was rebuilt, Ding Deshan built three tile-roofed houses in the original place, changed the sign to "Dong Laishun Mutton Restaurant", and started selling shabu-shabu. Ding Deshan was born into a poor family. When he started his business, he earned money through his own strength. After he started his business, he still maintained his diligent and thrifty nature and worked hard. Because he was based on integrity, emphasized genuine products, and was good at learning from other people's business methods and production techniques, within a few years, Dong Laishun's mutton-shabu-shabu became as famous as the famous "Zhengyang Tower" in the capital at that time. In the 1920s, Donglaishun improved the hot pot and other utensils for mutton-shabu-shabu. With its unique selection of ingredients, fine processing, complete seasonings and strong firepower, it quickly became the best mutton-shabu-shabu in Beijing. From then on, Donglaishan was unstoppable. Not only did it build high-rise buildings and elegant rooms, but its business varieties also continued to expand and develop, forming a series of halal dishes that integrate fried, grilled, stir-fried and rinsed dishes, which are popular in Sichuan, Shandong, Hunan and Cantonese cuisines. It has become a famous time-honored brand in Beijing. Although, in the nearly half century before liberation, due to frequent wars and social unrest, Donglaishun went through many hardships and experienced several ups and downs, but its business performance has always ranked first in the catering industry in Beijing. Diligence and thrift, adapting to the times, continuous improvement, and pursuing perseverance are the valuable traditional business concepts of Dong Lai Shun; honesty, customer first, good materials and meticulous workmanship, and people who can speak sweetly are the excellent service traditions of Lao Dong Lai Shun. These valuable traditional marketing experiences are always worthy of our inheritance and reference.

Donglaishun's rapid development occurred more than half a century after the founding of New China. In 1955, Donglaishun successfully realized a public-private joint venture with the support of the People's Government. In order to develop national undertakings and carry forward the culinary cultural traditions of ethnic minorities, the party and government have provided strong support and assistance to Donglaishun. Since then, Donglaishun's business scale has continued to expand, its workforce has become more organized, and its technical strength has become stronger.

Donglaishun Restaurant has not only become a dining place for the general public to taste halal delicacies, but also an elegant place for celebrities to gather. At the same time, it often undertakes the task of party and state leaders to entertain foreign heads of state and dignitaries, and conducts diplomatic activities and promotes relations with the country. The friendship between the people of the world has made a great contribution. The famous writer Lao Shexian and his wife Hu Jieqing, Chinese painting master Qi Baishi, Peking opera masters Ma Lianliang, Zhang Junqiu and other senior celebrities often entertained guests and friends in Donglaishun during their lifetimes, and left calligraphy treasures for Donglaishun. Party and state leaders Zhou Enlai, Deng Xiaoping, Ye Jianying, Chen Yi, Guo Moruo, etc. also held many banquets in Donglaishun to entertain foreign heads of state and dignitaries during their lifetimes. Former U.S. President Richard Nixon, former Secretary of State Kissinger, former Japanese Prime Ministers Kakuei Tanaka and Masayoshi Ohira, President Zamora of Mozambique, President Ishaq Khan of Pakistan, as well as many important government officials and diplomats from Islamic and Islamic countries have all High praise and evaluation for Donglaishun's delicious food.

Especially after the 1980s, with the expansion of my country's foreign exchanges and the rapid development of tourism, the number of international friends and overseas Chinese who come to Donglaishun to taste hotpot mutton and halal delicacies is increasing day by day. During the shabu-shabu season, Donglaishun often receives hundreds of foreign guests and overseas Chinese every day. As a century-old famous store, Donglaishun has always been committed to maintaining halal dining customs and spreading Islamic food culture. On the basis of inheriting and carrying forward the essence of traditional Chinese food culture, Donglaishun has continuously innovated and developed four series of delicacies: shabu-shabu, stir-fry, burst and roast. Delicious food. It embodies the unique flavor and national customs of "warmth", "elegance", "exquisiteness", "strangeness" and "luxury" in Chinese food culture, especially the Donglaishun Shabu-Shabu Mutton, which is famous both at home and abroad for its "one dish becomes a feast". It integrates gourmet food, delicious food, beautiful utensils and wonderful service, leaving unforgettable memories for all guests who have visited Donglaishun.