The logo is the core part of the brand image (commonly known as: logo in English) and is an identification symbol that indicates the characteristics of things. It uses simple, significant, and easily identifiable images, graphics, or text symbols as intuitive language. In addition to expressing what it represents and replacing what it represents, it also has the function of expressing meaning, emotion, and instructing actions. What are the standards for corporate logo design?

Logo design

1. Standards for the application of positive and negative monochrome logos

In order to ensure the consistency of the image in use and communication, it is generally not used or used as little as possible Using a single color other than the standard color, positive and negative shapes are used, and the relationship between the shape and space of the logo makes it suitable for special situations.

When conditions cannot be met, the following single color effects can be used. Red is only used in special occasions such as documents, rack cards, exhibition flags, and red newspaper advertisements. It is not recommended under normal circumstances.

2. Standard production specifications and minimum usage specifications of the logo

In order to avoid ambiguity in the use of the logo, the minimum usage size is specifically standardized. In order to ensure the recognition of the logo in application, the minimum reserved space is specially regulated. In the application design, the safe distance around it should be as large as possible larger than the reserved space

3. Standard colors of the logo

Enterprise standard colors are special colors designed to enhance the recognizability of the enterprise. Standard colors represent the visual characteristics and personality of the enterprise. In actual applications, they must be used in strict accordance with the specifications and cannot be replaced by other colors at will

4. Auxiliary colors and auxiliary color systems

The auxiliary color system will use the standard color as the base color range as the auxiliary color system of the enterprise to enhance the expressiveness of corporate image communication and reflect the Corporate vitality.

In specific applications, try to use auxiliary colors and auxiliary color systems with the logo. In principle, other colors and color systems are not allowed to be used casually with the logo at the same time.

5. Standard combination of Chinese, English and advertising slogans for the brand

The corporate image logo composed of the standard combination of Chinese and English abbreviations of the brand is the core visual element of the corporate CI design elements and must be used correctly A standard combination of logos and Chinese and English slogans to ensure its authority and recognition in application design projects. When using it, please use electronic files or standard samples as a basis to choose a combination that is coordinated with the specific project to ensure that it is consistent with the overall image of the enterprise. unified.

The standard combination of the logo and the Chinese and English slogans is based on the ratio shown below and cannot be changed at will to avoid negative effects. In specific applications, the standard words can be used in conjunction with the correct colors of the logo.

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