Jiujiuya sued Jiujiuya, and it was finally ruled that Jiujiuya constituted trademark infringement and was required to pay 10,000 yuan in damages. In fact, Jiujiuya has already registered its trademark. Although the two texts are different, it must be said that their calling methods and text composition are very similar, which can easily cause confusion to the public.

In recent years, Jiujiu Ya Braised Meat Shop has been popular among the public, but soon a shop named Jiujiu Ya appeared. There was only one word difference between the two, and everyone was confused for a while. They didn’t know who it was. Copycat. Later, Jiujiuya was sued by Jiujiuya due to trademark issues.

It is understood that Jiujiuya is a brand from Zhejiang, founded in 2002, and specializes in braised products such as duck necks and duck wings. Jiujiuya has spread across many cities across the country with thousands of stores. After long-term operation and publicity, it has gained a high reputation in the soy sauce-braised meat products and braised soy products industries. Jiujiu Duck is a brand from Beijing, and its main business is braised duck neck products. Beijing Jiujiu Duck brand feels that it has not constituted infringement because their word is the Chinese character ?duck?, and there is an obvious gap between the two.

After trial, the Beijing Intellectual Property Court held that the two names were similar in terms of words and call methods. The defendant used similar logos on product packaging, brochures, etc. without permission, which could easily confuse consumers. Misidentification of goods leading to public confusion. Therefore, Beijing Jiujiu Ya’s behavior violated the provisions of the Trademark Law and infringed the exclusive right of Zhejiang Jiujiuya’s registered trademark. Therefore, it was finally ruled that Jiujiuya had infringed its trademark and had to compensate for corresponding economic losses. When things came to an end, Jiujiuya became smarter and registered trademarks such as "Jiujiu Chicken" and "Jiujiu Goose" in one fell swoop. In fact, in recent years, similar trademark infringement incidents have emerged one after another, and sometimes the public really can’t tell who is the genuine one. Therefore, counterfeit goods have also enjoyed a wave of popularity from genuine products and gained some sales. Infringements should be strictly investigated without any laxity.