1． Similar packaging strategy. Enterprises use the same pattern, similar colors, the same packaging materials and the same shape to package their products, so that customers can easily identify the company's products. For customers who are loyal to the company, similar packaging will undoubtedly have a promotional effect, and the company can also save packaging design and production costs. However, similar packaging strategies are only suitable for products of the same quality, and are not suitable for products with large differences in variety and quality levels. 2. Matching packaging strategy. According to the consumption habits of consumers in various countries, several related products are packaged together and supplied in complete sets, which is convenient for consumers to purchase, use, and carry, and can also expand product sales. If a new product is included in the supporting products, consumers can unconsciously become accustomed to using the new product, which is conducive to the launch and popularization of the new product. 3． Reuse packaging. It means that after the products in the package are used, the packaging has other uses. For example, perfume bottles of various shapes can be used as decorations, and exquisite food boxes can also be reused. This packaging strategy can make consumers feel that one thing has multiple uses and arouse their desire to purchase, and the repeated use of packaging also plays an advertising role in the product. Dabia uses this strategy cautiously to avoid affecting product sales due to excessively high commodity prices caused by increased costs. 4. Bonus packaging strategy. Recording that the product packaging comes with bonus coupons or physical items, or that the packaging itself can be exchanged for gifts, attracts customers' patronage and leads to repeat purchases. Each box of the "ballet pearl cream" exported from my country comes with a pearl pin. Customers purchased a total of 50 beautiful pearl necklaces, which makes the pearl cream very popular in the international market. 5. Change packaging strategy. That is to change and abandon the original product packaging and use new packaging. Due to the continuous updating of packaging technology and packaging materials, consumer preferences are constantly changing. New packaging is used to make up for the shortcomings of the original packaging. When changing packaging, companies must cooperate with publicity work to eliminate consumers' perceptions that product quality has declined or that other misunderstanding. 6. Update packaging strategy: Updating packaging, on the one hand, is to revitalize poorly sold products by improving packaging and rekindle people's desire to buy; on the other hand, it is to make products adapt to market changes through improvements. It is difficult to improve the quality of some products, but if they have been produced consistently for several years and they always look the same, consumers will get bored. Changing the packaging frequently will bring a sense of freshness to people, and sales may increase. 7 Reuse packaging strategy Reuse refers to the value of packaging reuse, which can be basically divided into two categories according to purpose and use: one is from the perspective of recycling and reuse, such as product transportation and storage turnover boxes, beer bottles , beverage bottles, etc., reuse can significantly reduce packaging costs, facilitate commodity turnover, and help reduce environmental pollution. The other type is from the perspective of consumers. After the product is used, its packaging can also be used for other purposes to achieve the purpose of turning waste into treasure, and the corporate logo on the packaging can also continue to promote publicity. This requires that the characteristics of reuse be taken into consideration when designing packaging to ensure the possibility and convenience of reuse. For example, a porcelain vase can be used as a wine bottle, and it can also be used as a vase after drinking. Another example is to use plastic containers shaped like pistols, pandas, monkeys, etc. to package candies. After the candies are eaten, the packaging can also be used as toys. 8 Packaging strategies for enterprise collaboration When enterprises open up new markets, their visibility may not be high due to publicity and other reasons. The required advertising investment is too expensive, and it is difficult to achieve immediate results. At this time, you can join forces with local companies with good reputation and popularity to jointly launch new products, and focus on the packaging design to highlight the image of the joint company. This is a very practical and effective strategy, and is a common strategy in developed countries such as Europe, the United States, and Japan. A relatively common practice. For example, Japanese electronic products were unsalable when they entered the U.S. market, and later adopted the Sears trademark to occupy the U.S. market. 9 Green Packaging Strategy With the enhancement of consumers’ awareness of environmental protection, green environmental protection has become the theme of social development. The green concept marketing method that has emerged along with green industry and green consumption has become the mainstream of business operations. Therefore, when designing packaging, choosing packaging materials that are reusable or renewable, easy to recycle, and non-polluting to the environment can easily win the favor and recognition of consumers. It is also conducive to environmental protection and integration with international packaging technology standards, thereby providing The development of enterprises brings good prospects. For example, paper packaging is used instead of plastic bags, and soft padding paper is placed in wool clothing to replace hard linings. This not only beautifies the packaging, but also conforms to the development trend, killing two birds with one stone.

10 Series Packaging Strategy Serial packaging strategy means that all products produced and operated by an enterprise use the same or similar packaging. Enterprises that introduce CI design often adopt this packaging strategy, because series packaging can make the product and even the corporate image more obvious. 11 Window-type packaging Window-type packaging strategy refers to leaving a "window" on the packaging, allowing consumers to directly recognize and understand the product through the "window". The purpose is to directly allow consumers to experience and understand the quality of the product. 12. Joint packaging strategy: The joint packaging strategy is to package products with consumer association together, and its purpose is to give consumers a sense of convenience and integrity. 13. Component packaging strategy. The component packaging strategy means that for some weighed products, packaging with different weights and sizes is used according to the purchase and purchase volume of consumers at different times and locations. There are also some more expensive products that are packaged in small packages for consumers. In order to give consumers a sense of convenience, some new products are packaged in small packages for consumers to try. The purpose is to give consumers a sense of convenience, cheapness, and security. 14-level packaging strategy Due to differences in consumers’ economic income, consumption habits, education level, aesthetic vision, age, etc., their demand for packaging is also different. Generally speaking, high-income people and the consumer class with higher education pay more attention to the production aesthetics, taste and personalization of packaging design; while the low-income consumer class prefers economical, simple and convenient packaging design. Therefore, companies develop different levels of packaging strategies for the same product according to the demand characteristics of different levels of consumers, in order to win over different levels of consumer groups. 15 Interesting Packaging Strategy Interesting packaging pursues the artistic sense of packaging shape, color, and pattern, and gives certain symbolic meaning through the shape, color, etc. of the packaging. Its purpose is to stimulate consumers' emotions and make them associate. 16 Age-style packaging strategy Age-style packaging strategy is to design corresponding packaging according to age groups, that is, packaging adopts age-specific shapes, patterns, colors, etc., and its purpose is to meet the needs of consumers of different ages. 17. Gendered packaging strategy: Gendered packaging strategy refers to the use of gender-appropriate packaging according to gender. The packaging of men's products pursues chicness and simplicity, while the packaging of women's products advocates warmth, beauty, novelty and elegance. Its purpose is to meet the needs of consumers of different genders. 18 Gift-style packaging strategy This packaging strategy refers to the packaging being gorgeous and full of joy. The packaging is often labeled with words such as "Fu", "Lu", "Shou", "Happiness", "Ruyi" and greetings. Its purpose It is to add festive atmosphere and joy, meet people's needs for communication and etiquette, and express emotions through objects.