Brand authorization, also known as brand licensing, refers to the licensing of trademarks or brands owned or represented by licensor to licensee in the form of contract; Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management.

OEM authorization exists in franchise stores, that is, authorized enterprises can not only sell products of authorized brands on platforms and stores, but also sell products of their own brands.