Tesla introduced tequila at an acceptable price of $250. Because Tesla sold out of tequila that day. A bottle of this wine has a capacity of 750ml and an alcohol content of 40%, and the price is USD 250, which is about RMB 1 658. Even Tesla's empty tequila bottles can be bought on the second-hand network, and the price is 1 420.69 USD, which is about 94 18 yuan. Nowadays, many things are bought not for practical value, but for brand value. Tesla's tequila can sell at such a high price because of its high brand value. Next, let's analyze why people can accept the price of tequila introduced by Tesla.

First, Tesla's own brand value is very high. As a very famous technology company in the world, Tesla's brand value is immeasurable. There are things made by brand Tesla, and the brand value is far higher than the actual value of the items. Tesla gives people a high sense of technology, so people have a strong desire to buy its brand.

Second, Tesla introduced tequila with collectible value. As a technology company, Tesla's manufacturer is not his main business, so this tequila launched by Tesla is likely to become a very memorable product of Tesla. It will not be withdrawn indefinitely, but limited products, so this tequila is very collectible. Moreover, this collectible thing still has room for appreciation.

Third, Tesla's tequila bottles are of high value. Tesla's tequila bottle is in the shape of lightning. This unique design makes this tequila more popular with consumers, and even the bottle of this wine has been sold on the second-hand website, which is higher than the price of the wine itself, equivalent to more than 9,000 yuan, which is enough to explain the value of this bottle of wine.