1. Trademark registration: If you want to authorize a trademark to others, you need to register the trademark first to ensure the uniqueness and legitimacy of the trademark.
2. Find the right authorized party: The supermarket may need to authorize other merchants, brands or manufacturers, so it is necessary to carefully find the right authorized party. When selecting the licensor, we need to consider the credibility, goodwill and cooperation history of the other party.
3. Formulate a commercial contract: trademark authorization must be carried out through a written commercial contract, which usually includes the authorization period, authorization fee, brand use scope, brand management regulations, etc.
4. performance of contractual obligations: when using supermarket signboards, the authorized party shall abide by the relevant provisions in the commercial contract, such as the scope of brand use and brand quality management.
5. regular inspection: supermarkets can regularly check the use of brands by the authorized parties to ensure that the image and quality of brands meet the standards of supermarkets.