Xerox is a well-known trademark and brand of the American Xerox Company. Xerox Corporation was founded in 1906 in Fairfield County, Connecticut, USA. As a trademark, "Xerox" is used only to identify Xerox's various products and services. The "Xerox" trademark is placed in front of a noun to describe it: such as Xerox copiers, Xerox printers, etc. Basic introduction Company name: Xerox Foreign name: Xerox Headquarters location: Norwalk, Fairfield County, Connecticut Date of establishment: 1906 Business scope: Copy processing services Company slogan: Technology Document Annual turnover: US$15.7 billion (2005) Number of employees: 55,000 (2005) Official website:: fujixerox/ Brand introduction, brand image, development history, products, product quality, brand culture, technology development, environmental protection, honors received, brand introduction A patent attorney and amateur invention On October 22, 1938, he successfully produced the first xerographic image in a simple laboratory in Astoria, Queens, New York City. He spent several years trying to sell the patent but failed. At that time, company managers and entrepreneurs did not believe that with carbon copy paper, there would be a market for copiers. Moreover, the prototype copiers at that time were so bulky and ugly. About 20 companies, including IBM and General Electric, rejected the invention with what Carlson called "no interest." Finally, in 1944, the Battelle Memorial Institute in Ohio signed a contract with Carlson to help him improve his invention, which he called "electrophotography." Three years later, Harroyd, a Rochester, N.Y., company that made photographic paper, came to Battelle and purchased a license to develop and sell Carlson's copier. Halloid later obtained the full patent rights to Carlson's invention. Both Carlson and Halloid thought the term "electronic image reproduction technology" was too obscure. So they accepted the suggestion of a classical language professor at Ohio State University and changed it to "xerography," a word derived from the Greek roots "stem" and "writing." Harroyd created another word, "Xerox", as a trademark for a new copy machine. The terms "xerography" (used to describe the copying process) and "Xerox" (marking products) were introduced to the market at the same time in 1948. After an initial taste of the success of the Xerox copier, Harroyd changed its name to Harroyd Xerox in 1958. In 1961, when the world accepted the Xerox 914 copier, the first automatic office copier that used plain paper, the company changed its name again to "Xerox Corporation". September 1999 marked the 40th anniversary of the Xerox 914 (so named because it used 9x14-inch paper) copier. From 1959 to 1976, when the 914 copier was discontinued, Xerox produced more than 200,00 units of this model. In 1985, 26 years after the launch of the 914 copier, Xerox announced that it would no longer renew the full warranty maintenance contract for the 914 copier. For the 6,000 914 machines that are still in operation, Xerox will provide maintenance services with separate charges for materials and labor. Today, the Xerox 914 copier has become a display piece in the Smithsonian and a part of American history. In some parts of the world, 914 machines are still in use at customer companies, and in South America, Xerox still maintains several 914 copiers.

Brand Image Xerox Corporation of the United States is the world's largest manufacturer of digital and information technology products and a Fortune 500 company. It is the company that invented copying technology and has a long history. It ranks first in the world in its market share of copy machines, especially in color machines; it is a global leader in color technology; Xerox means "more Good solutions, lower comprehensive operating costs, better results, and higher work efficiency." It is worth mentioning that the country’s second-generation resident ID card color photos are also printed by Fuji Xerox equipment; the world-famous CI design company, Rand Associates, was hired by the American “Xerox” company in 1995 to be responsible for This company, which has made great achievements in the field of global office automation, designed a new corporate image identification system. As a result, the new "Xerox" logo design changed the previous cold and rigorous blue tone and replaced the previous "Xerox Blue" with a designated red. Red gives people a vibrant, vibrant and energetic visual effect, and is the best symbol of the development of "Xerox". Xerox logo The Xerox trademark cannot be used as a verb. "Xerox" is also the abbreviation of the company's full name "Xerox Corporation". In order to better reflect Xerox's core business - archives management, in 1994, the company adopted a new corporate identity "The Document Company Xerox". Xerox also uses a pixelated "X" for marketing campaigns. The mosaic pattern in the upper right corner of this mark represents digital imaging technology and the movement of archives through the paper and electronic worlds. XEROX, "The Document Company" and the pixelated "X" mark are registered trademarks of Xerox Corporation. Development History Fuji Xerox was founded in 1962. Fuji Xerox Co., Ltd. was jointly established by Fujifilm and Xerox of the United States, with a registered capital of 50 million yen each and a total of 200 million yen. In the same year, Fuji Xerox 914 copier was launched in Japan. In 1965, Fuji Xerox entered the Philippine market, and then began to carry out various businesses in various countries and regions in Southeast Asia in the form of joint ventures or entrusted agents. In 1968, Fuji Xerox changed its corporate image logo. Previously, it was mainly Xerox, and Fuji had a small font on Xerox. After the change, the Fuji is in the front and is the same size as the Xerox. It is the Fuji Xerox. It was changed again in 1970, to blue. At the same time, the Fuji Xerox Ebina Factory began to put into production. Prior to this, Fuji Xerox acquired two Fujifilm factories, which also laid a good foundation for the operation of the Ebina Factory. Fuji Xerox's business scope is the Asia-Pacific region, including Australia and New Zealand. In 1977, Xerox launched the 9700, the first laser printer. In 1979, Xerox invented Ethernet, which was the fastest local area network in the world at the time. In 1980, Xerox won the "Deming Prize Implementation Award" for its excellent quality management. In 1984, the world's first image sensor using amorphous silicon was launched. In 1985, sales of the OEM laser printer engine XP-9 began. In 1986, the 4105, the first desktop laser printer independently developed by Fuji Xerox, was launched. In 1987, Ebina's quality control team won the "Gold Medal in the All-Japan Quality Control Team Selection Competition." In 1987, Xerox launched the world's first multifunctional print/copier 100. In 1988, Fuji Xerox standard paper was fully upgraded to neutral paper that was more convenient for printing. In 1989, Fuji Xerox doubled its registered capital from 10 billion yen to 20 billion yen, and established a comprehensive education research institute. In 1990, it obtained the operating rights for four countries in the Asia-Pacific region from Rank Xerox. In 1991, Fuji Xerox Asia Pacific Co., Ltd. was established.

In 1991, the company was announced as The Document Company. In 1991, Fuji Xerox released the first Postscript laser printer 4109. In 1991, it entered into a joint venture with Xerox Corporation of the United States to fully enter the low-end printer market. In 1991, it established a US-based Xerox International Partners, Inc. XIP. In 1992, Fuji Xerox Laboratory was established in California, USA. In 1993, Fuji Xerox and its affiliated companies completely stopped using Freon. In 1994, it returned to the Vietnamese market after 19 years. In 1995, a printer production factory was established in Shenzhen. In 1995, the A3 small laser printer 4150 was launched. In 1996, with the goal of "zero waste", recycled parts were put back into the production line. This was also the first resource recycling production line. In 1997, all factories in Japan obtained ISO14001 certification. In 1997, a four-in-one multifunctional laser printer with print/copy/scan/fax capabilities was launched. In 1998, the Shenzhen factory established a toner cartridge production line. In 1998, Fuji Xerox received the Japan Environment Agency's "Minister's Commendation Award" for global warming prevention activities. In 1998, the industry's first desktop A3 color laser printer, Color Laser Wind 3310, was launched. It uses new technologies such as trickle imaging to significantly reduce the engine size of color laser printers. In 1999, the Ebina Factory had adopted 100 kilowatts of solar power generation. In 1999, the industry's first A3 black and white energy-saving printer was launched. It uses newly developed fast fixing technology, which can significantly shorten the boot time and reduce energy consumption. In 2000, the printer business of Sony Tektronix was acquired and Phaser Printing Japan was established. In 2000, Fuji Xerox launched the C2220, a high-speed A3 color laser printer with 22 pages per minute, and won the Environmental Product Award. Fuji Xerox has won this award for 11 consecutive years. In 2000, it acquired the polymer toner business of Japan's Enshiai and established a new production line in Nameikawa City, Toyama Prefecture, Japan. In 2000, Fuji Xerox Imaging Materials Co., Ltd. was established. In 2000, Fuji Xerox acquired the operating rights in China from Xerox of the United States. In 2000, Fuji Xerox built a zero-waste system nationwide and achieved a resource recycling rate of 99.97. In 2001, Fujifilm and Xerox USA adjusted their investment ratios to Fuji Xerox accounting for 75% and Xerox USA accounting for 25%. In 2001, Fuji Xerox acquired NEC's laser printer business. In 2001, the DocuPrint C1616, an A4 high-speed color laser printer with 16 pages per minute, was launched. In 2001, Fuji Xerox Printing Systems Co., Ltd. (currently Fuji Xerox Printing Systems Sales Co., Ltd.) and Niigata Fuji Xerox Manufacturing Co., Ltd. were also established. In 2001, a print head drum was developed that could further reduce the size of the high-speed tandem engine. In 2002, the corporate image logo was changed again to highlight Fuji Xerox. In 2002, the electromagnetic compatibility laboratory of Ebina Factory obtained Belgian national certification and is applicable to 32 countries and 41 institutions. In 2002, it sponsored the Japan-South Korea World Cup Football Tournament. In 2003, 14 production bases outside Japan obtained ISO14001 certification. In 2004, the Shanghai factory was expanded to become a global digital composite machine production base. In 2004, the Asia-Pacific integrated resource recycling system was built and put into production in Thailand. In 2004, a higher-speed tandem A3 color laser printer was launched. In 2004, small laser printers began to use EA carbon powder. In 2005, the industry's first small A4 color laser printer DocuPrint C525A was launched. In 2006, Fujifilm Holdings Co., Ltd. was established, and Fuji Xerox became its subsidiary business company. In 2006, the world's smallest A3 color laser printer DocuPrint was launched. C3005. In 2007, in order to strengthen the competitiveness of the office printer business, Fuji Xerox Printing Systems Co., Ltd. was integrated and established.

In 2008, Fuji Xerox changed its corporate image logo again and has been using it to this day. In 2008, an integrated resource recycling system was completed and put into production in Suzhou, China. In 2009, DocuPrint C2255, a color printer using new LED technology, was launched. Its products: Windows drop-down menu, mouse, personal computer graphical user interface (GUI), electrostatic copier, plain paper copier, desktop fax machine, color copier, laser printer, Ethernet LAN system, the first commercial digital publishing system, the first full-color network radar Printing machine The world's fastest digital color copier Xerox has a good history of forming corporate alliances with other leading companies to better serve customers in today's rapidly changing high-tech global market. The alliance approach allows both parties to focus on their core strengths and provide effective solutions for customers to manage complex information needs. These collaborations ensure consistency, integration of the various components of records management systems for business users, and enable the free flow of information between paper and electronic forms. Xerox has more than 300 third-party cooperation agreements (including multiple agreements with the same company) covering a variety of specific product lines, technologies, and distribution channels. Some agreements go beyond the scope of a single project and include a wide range of intellectual property rights exchanges, cooperative development and sales. Product Quality Xerox Corporation Quality. Xerox products have been rated as "the world's best quality" by many independent testing agencies. Since 1980, Xerox and Fuji Xerox have won 25 national quality awards in 20 countries around the world, including three of the world's highest quality awards: In the United States, National Quality Award), first in 1989 for Xerox Commercial Products and Systems, and secondly in 1997 for Xerox Commercial Services; in 1992, Xerox European Solutions Group (formerly Rank Xerox) won the first European Quality Award ( European Quality Award); in 1980, Fuji Xerox won Japan's highest quality award, the Deming Prize. Xerox was the first major American company to regain lost market share from its Japanese rivals, the result of a company-wide commitment to improving quality. Brand Culture Vision Statement of Fuji Xerox (China) Co., Ltd. Fuji Xerox (China) Co., Ltd. is a highly respected "excellent enterprise" in Chinese society, and all employees are proud of it.

As a leader in document solutions and services, we drive innovative ways of working that enable valuable communication. What do we want to achieve in the next 10 years? As the engine driving growth for the entire Fuji Xerox, China is the only country that can allow our business to expand beyond Japan.

Our goal is to achieve GCO revenue of 100 billion yen in 2015 (growth rate is less than 10), and will further increase the growth rate of China business and regard Chinese operating companies as the core of Fuji Xerox Fuji Xerox ( Japan) is at the core of operating companies around the world.

Start with a small-scale sales operation and improve its manufacturing, new product development and technology research capabilities.

In the next step, with the continuous improvement of functional capabilities in the value chain, Fuji Xerox (China) Co., Ltd. will become the core of operating companies around the world and Fuji Xerox as a whole.

Leading business innovation from China. Establish an outstanding Chinese company model and a business model that brings value to customers. CSR, compliance. People development and management. Contribute to solving social problems. Fuji Xerox (China) Co., Ltd. Vision Statement Excellent Enterprise Excellent Enterprise Concept Solutions and Services Valuable Communication Technology Development To help customers compete in existing and future markets, Xerox must develop a variety of technical expertise. That's the mission of Xerox Research and Technology (XR&T).

In an ever-changing digital, networked, knowledge-based world, XR&T researches and develops new technologies that Xerox customers need. The scope of XR&T research includes four main areas: materials, paper imaging, digital imaging and systems. Its main technologies include ubiquitous color, network and advanced digital technologies. Many of XRamp;T's inventions stem from research efforts to understand how people use technology and archives. XRamp;T's research focuses on archive-based knowledge management solutions that can effectively promote the formation, capture and communication of knowledge in organizations. The research content of XRamp; Competitive advantage to establish leadership in future markets. Research on XRamp;T Research on XRamp;T is conducted at research centers in the United States, Canada, and Europe, in collaboration with Fuji Xerox research in Japan and Palo Alto. The development of cutting-edge technologies takes place in four technology centers. In 1999, Xerox invested more than $979 million in research and development - 5.1% of total 1999 revenues of $19.2 billion. Including Fuji Xerox's investment of US$555 million in research and development, Xerox's total investment in research and development in 1999 exceeded US$1.5 billion. Through license agreements, XRamp;T’s research and technical results are also being continuously made available to other companies. In 1970, Xerox established the Palo Alto Research Center, known worldwide as PARC. PARC's challenge was to architect the office of the future and establish Xerox's leadership position. Scientists at the center accepted the challenge: they developed the graphical user interface, the client/server architecture, and the Ethernet network, thereby changing the basic form of computing. With the advent of laser printing technology, they revolutionized the way files were printed and created a multi-billion dollar laser printing business for Xerox. Tradition of innovation Today, PARC still maintains her tradition of innovation, continuing its research work in the following areas: Smart Matter, exploring new ways of designing and producing a variety of devices. Emerging Document Types, research on new technologies for generating, viewing, and using files. Knowledge Ecology (Knowledge Ecologies) studies how the knowledge in archives can be fully utilized to effectively promote the acquisition of knowledge by institutions and individuals. Neork Devices and Document Services leverage Xerox's expertise in paper and digital archiving to expand archiving solutions and services. The Document Information Fabric establishes standards and protocols, defines the future of the international Internet, and forms the computing structure that forms the backbone of Xerox digital products and services. Inventions and patents. Corporate Alliances Key partnerships critical to future growth and Xerox's competitiveness are called Corporate Alliances and are managed by the Director of Corporate Alliance Programs. Xerox brings to these alliance companies unparalleled experience in how customers use records, knowledge management, records services and technology. We form alliances with these enterprises to implement cooperation strategies and jointly develop and promote knowledge sharing solutions. Xerox Corporation has alliances with: Adobe Systems Inc. Adobe Systems is an industry leader setting the standard in page description languages ??and archive workflows. This collaboration enhances Xerox's capabilities in developing archival production systems for use at all levels of the enterprise.

Cisco Systems, Inc. Cisco Systems, Inc. Cisco is a leader in the Internet and Internet solutions. Cisco and Xerox are collaborating to optimize integrated product solutions for customers with different network distributed solutions. Compaq Computer Systems is a leader in the personal computer, network server, and information technology services industries. Xerox and Compaq cooperate to integrate Compaq products into Xerox products to provide customers of both parties with optimized solutions on industry standard platforms. IBM has expertise in hardware, software, services, e-commerce and network computing. Xerox and IBM are collaborating on a project to integrate IBM's Lotu Notes/Domino architecture with Xerox's Document Center family of products. Intel Corporation Intel Corporation is a leader in providing cutting-edge technology in processor architecture. Intel and Xerox are partnering to deliver powerful data processing capabilities to Xerox customers and optimize image processing in the enterprise. Microsoft Corp. Microsoft Corp. has expertise in operating systems, business applications and the Internet. This alliance will improve the compatibility, operability, and total cost of ownership of Xerox filing systems and services when integrated with Microsoft products. Novell Inc. Novell is a leader in networking software, with industry-leading directory services and 80 million users worldwide. Xerox has technical expertise in archival services, production and other fields. This cooperation will ensure the compatibility of Xerox's products and services with the Novell environment. Sun Microsystems, Inc. Sun has expertise in enterprise client/server computing, Internet/Intranet, and Java programming language. The broad and closely complementary alliance between Xerox and Sun brings enterprise-class solutions to customers. Global Services Fuji Xerox Global Services Document Outsourcing Fuji Xerox Global Services Document Outsourcing For today's companies, documents have become an increasingly important management resource. 80% of companies* believe document management is critical in how group information and knowledge is used. In fact, how to effectively use group documents has become a prominent issue for many companies. Fuji Xerox provides document and business process outsourcing services to companies doing business in Japan and even around the world. Based on rich consulting experience, excellent IT applications and a global service supply framework, Fuji Xerox can effectively manage all processes of documents - from production and storage to output and use - to reduce costs and improve productivity as The ultimate business partner of our customers is more able to contribute to their business growth. Environmental Protection Through various environmental protection measures, Xerox can save approximately US$200 million in costs every year, which fully proves that environmental protection can improve company performance. Most copiers, printers and multifunction devices are designed to be refurbished and reused, and the extremely high quality and durability of Xerox products and their components makes this possible. Xerox only uses renewable hot-melt plastics and metals for its production. The company also uses a modular design to simplify assembly and disassembly, making it easier to clean, test and reuse parts. Customers can return the toner bins on certain Xerox copiers for free for reuse, refurbishment and recycling, a measure that has brought the reuse rate to 60%. In 1994, Xerox introduced recycling waste containing 20% ??of the same quality Paper for copying and printing on standard paper. All Xerox products are packaged in recyclable materials. In 1997, Xerox launched the Document Centre265 digital copier, the first of its kind to fully consider environmental protection needs from the initial stages of product development. 97% of its components are designed to be recyclable and 84% can be recycled and reused. 265 digital copier became the cornerstone of Xerox's "Designed for the Environment" program.

Every year, Xerox maintains ISO 14001 certification issued by the International Standards Organization in major manufacturing plants around the world, continuously consolidating its leadership position as an environmental pioneer among "Fortune 500" companies. All applicable Xerox products meet the requirements of ENERGY STAR standards. Achievement Honors In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, and Xerox ranked 159th.