Bago has always implemented a brand promotion strategy with high-quality products, and its market areas have continued to develop and expand. It has more than 30 branches and more than 2,000 specialty stores and shop-in-shops in various provinces, municipalities, and autonomous regions across the country. It has successively hired Lu Yi, Li Wei and other famous film and television stars as Bage brand image spokespersons. In 2009, it also hired Magic Prince Liu Qian, Asia's No. 1 Dance King Nam Hyun Jun, and Hunan Satellite TV's famous host Sun Xiaoxiao as Bage brand image spokespersons to further enhance the market of the Bage brand. With its popularity, it quickly opened up foreign markets in Southeast Asia, Europe and the United States.
In 2002, Bago beach sandals and sports shoes were awarded the "Only Designated Green Products for Footwear". In 2003, the bage trademark was rated as a "Fujian Famous Trademark" by the Fujian Provincial Famous Trademark Committee. In the same year, the company was also awarded the titles of "Advanced Unit for Famous Brand Creation" and "Class A Enterprise".
In 2004, Bage leisure sports series products were recognized as "Fujian Province Famous Brand Products".
Bago’s goal is to become the leader of China’s leisure sports brands.
Myna abandoned the human endorsement factor and fully launched a new brand endorsement image - a fashionable Myna cartoon, lively and cute. And produced a series of print advertisements and TV short films: Under the blue sky and white clouds, a fashionable and high-spirited starling is holding a skateboard in his hand, and he and the younger generation quickly slide down the tall and long platform with graceful and unrestrained posture; on the court Dancing fashionably with young people on the streets, cars and streets, Teng Yue's figure contains infinite vitality; not far away, an orange beauty uses fashionable vocal music to passionately accompany the myna's outstanding performance. Under the bright sunshine, the five-color gorgeous movement and The cool sneakers at the feet of Bago complement each other, reflecting the colorful life of the current era.
The Bago brand tells the younger generation: As long as you perform passionately, you can show yourself in your most perfect state.
In order to effectively promote the market, cooperate with dealers’ marketing promotion. The Bage brand has been systematically developed from national television media such as CCTV and Hunan Satellite TV to the Internet and national print media such as Sina, QQ, Sports Weekly, from film and television advertising, print advertising to MTV production, from exclusive advertising to on-site promotions. , scientifically and continuously launched, forming a nationwide publicity situation, which greatly shocked the leisure sports market. The number of specialty stores has also increased exponentially. The industry calls the recent development of starlings "nuclear fission."
In order to make the specialty store more tasteful, Bage has adopted a large number of new humanities, new art, new aesthetics and unique post-modern expression techniques in the design of the specialty store, making the image of the specialty store more fashion-leading. Trendy brand characteristics.
Independent innovation and technological progress have always been the unswerving pursuit of Bage people. In 1992, Bage Shoes introduced beach sandal manufacturing technology from the United States and became China's first professional beach sandal manufacturer.
In 1998, Bage Shoes developed a unique "Fastness" technology. All beach sandals were processed with double "Fastness" technology, which effectively ensured that the beach sandals would not deglue when soaked in water for a long time. They became compatriots on the front line of the flood fight in 1998. Powerful protective gear.
In 1999, the quality of Bago beach sandals was recognized by the majority of compatriots and became a recognized excellent brand.
In 2000, Bage beach sandals were rated as the "King of Chinese Beach Sandals" by the industry for their excellent quality and industry-leading technical level.
In 2003, Bage Shoes successfully developed "Fragrance" technology, which can make the original rubber-scented beach sandals emit fragrance, which is loved by consumers.
In September 2004, Bage Shoes successfully developed "Deodorize" technology and developed China's first antibacterial and anti-odor beach sandals.
In 2004, the production and inspection standards of Bago beach shoes were recognized by the national authority as the production and inspection standards of the beach shoe industry. Today, Bago beach shoes have ranked first in sales in the industry for 10 consecutive years. With more than 30 patented technologies, they have become a veritable "beach shoe expert."
In 2007, Bago joined hands with South Korea's SIOR clothing design company to launch the first "sports denim" in the industry, fully entered the clothing market, and developed into a comprehensive fashion brand.
In 2008, Bage Company donated millions to the disaster-stricken areas in Sichuan and held love-passing activities for fashionistas in various stores across the country.
In 2008, the BAGE brand and SOCOOL magazine joined forces to become a global strategic partner
In 2008, the BAGE brand signed a contract with PPS Internet TV and became a global strategic partner
In 2009, BAGE brand signed a contract with Happy Girls and became the strategic partner of Happy Girls Network in 2009
In August 2009, Bage joined hands with Hunan Satellite TV and entered the Bage Industrial Park to perform "One Call, Hundreds of Responses" together. Attend the Myna star concert.
In August 2009, Bago sponsored the "Bago Sneaker Cup 10th National Extreme Sports Competition".
In September 2009, Bage (China) Co., Ltd. signed contracts with Magic Prince Liu Qian, Asia’s No. 1 Dance King Nam Hyun-jun, and Hunan Satellite TV’s famous host Sun Xiaoxiao*** to perform the Bage brand to comprehensively enhance the brand image.
In 2010, the BAGE brand won the title of "China's 100 Most Valuable Sports Brands in 2010", with a brand value assessed at 2.13 billion yuan
In 2010, the BAGE brand was the exclusive title sponsor of Chongqing Satellite TV "Youthful Chinese Heart" column
In 2011, the BAGE brand was awarded "Top 100 Most Valuable Brands in China's Footwear Industry in 2010" and "China's Leading Shoe Brand" at the Diaoyutai State Guesthouse in Beijing
In 2012, the BAGE brand released the BAGE black label series focusing on business fashion
In 2012, the BAGE brand was awarded the title of "Top Ten Most Influential Persons and Enterprises in China's Shoe Industry in 2011-2012" "Top Ten National Brands"
In 2013, BAGE Company once again joined forces with the China Foundation for Poverty Alleviation to donate caring clothing to the disaster-stricken students in the Ya'an disaster area.
In 2013, the BAGE brand was awarded the title of "China's Most Important Brand" "The Best Casual Fashion Brand Award" and "2012 China's Footwear Brand with the Most Growth Potential and Customer Satisfaction"
In 2013, Mr. Ding Junxian, CEO of Bage Company, won the "Best CEO Award" and "Quanzhou Excellent Footwear Brand Award". "Young Entrepreneur" title
In 2013, the BAGE brand won the honor of "Top Ten Fashion Brands" in the 2012-2013 Top Ten Chinese Shoe Enterprises Selection Event