Auchan usually chooses locations in underdeveloped areas. When the first store in France opened, a group of sparrows came to support it, so the bird was gloriously designed into the logo. The "bird graphic" trademark is the product and service trademark of Auchan Group. Auchan Group asked CARRENOIR to design the "bird graphic" product and service mark for it in 1984. Auchan Group owns the copyright of the pattern. The red bird is the national bird of France, and its Chinese name is Cardinal. Therefore, Auchan sells its own Auchan Cardinal Card.

For the first time, Auchan stores integrated "self-selection, low price, and service" in its operations. As a result, Auchan has become one of the pioneers in supermarket operations in the world. Auchan Group is the second largest retail company in France. A business group focusing on industry and one of the top ten retailers in the world, it was founded in Lille in northern France in 1961. The group's main business formats are large supermarkets, supermarkets, and convenience stores, and it is also involved in processing, production and financial industries.

Auchan store was born in France in 1961. It was the first time to integrate "self-selection, low price and service" in its operation. As a result, Auchan became one of the pioneers of supermarket management in the world. At present, as one of the world's leading large supermarket operators, Auchan has developed to an annual turnover of 28.1 billion euros. It has 241 large supermarkets in 14 countries in the world, 548 supermarkets, 600 stores, and more than 135,000 employees. It is It is currently one of France's major large-scale multinational business groups and one of the world's top 500 companies.