Henan Cultural Industry Investment Co., Ltd. took the lead in putting forward the slogan of "Remember the Central Plains, Hometown Henan", and applied it to the putting and broadcasting of Henan tourism image propaganda film in CCTV for the first time, which had a strong social response and positive social impact. This slogan is put forward in line with the economic development strategy and the purpose of "a strong province in tourism and culture". With the great attention of Henan Provincial Party Committee, Henan Provincial Government, Henan Provincial Development and Reform Commission and Henan Provincial Tourism Bureau, Henan Tourism was launched on a large scale on CCTV for the first time with the image of centralized publicity. As the theme of Henan tourism image propaganda film, the slogan "Remember the Central Plains, hometown Henan" is deeply rooted in people's hearts and will continue to play a more far-reaching role as the brand image of Henan tourism. Therefore, the Henan provincial government decided to invest heavily in building a series of cultural industries with the concept of "hometown".