1. Consumer psychology and behavior of children and adolescents

The consumer group of adolescents and children specifically refers to the group of minors aged 0 to 15 years old. Adolescents and children account for approximately 30 to 40 percent of our country's total population. The basic characteristics of children’s consumer psychology and behavior are:

(1) Going through a transition period from physiological needs to social needs

(2) The awareness of independent consumption gradually matures

(3) The impact is becoming increasingly widespread

(4) Group consciousness is gradually forming

In view of the group characteristics of children and adolescents, the corresponding psychological marketing strategies should be: First , distinguish the psychological characteristics of different objects, and adopt different marketing strategies. Second, give full play to the role of intuitive spending on products to enhance the attractiveness of products. Third, different promotion methods are used for products purchased by children for their own use and products purchased by parents and used by children.

2. Consumption psychology and behavior of youth groups

The consumer group of youth generally refers to people aged 15 to 35 years old. Approximately 25% of the population. The main characteristics of its consumer psychology and behavior are:

(1) Focus on science and pursue fashion

(2) Emphasis on personality and self-expression

(3) There are many impulsive buying behaviors

(4) Strong desire to consume

In view of the group characteristics of youth consumption, the psychological marketing strategies that companies should adopt are: First: timely launch of technologically advanced, Products with the characteristics of the times and strive to develop new products. Second, pay attention to product appearance, packaging, and trademark design to make the products more appealing. Third, pay attention to grasp the psychological changes of young consumers, and use powerful promotional methods to stimulate the formation of impulsive purchasing motives.

3. Consumption psychology and behavior of the middle-aged group

Middle-aged people specifically refer to consumers who are over 35 years old and have not yet retired, women are under 55 years old, and men are under 60 years old. Accounting for about 10%~15% of the population. Has the following characteristics

(1) Rationality of consumption behavior

(2) Planning of consumption behavior

(3) Strong price sensitivity

In view of the group characteristics of middle-aged consumers, the psychological marketing strategies that companies should adopt are: First: place special emphasis on the intrinsic value of the product and win with quality. Second, carefully formulate price strategies and strengthen the investigation of price expectations to make commodity prices fully reasonable. Third, adopt a stable and effective marketing strategy and do not engage in so-called vigorous promotional activities that are in vain.

4. Consumption psychology and behavior of the elderly group

The elderly generally refer to retired consumers, accounting for about 10%, and are on the rise. After the population enters the aging stage, not only Physiologically, psychologically, and consumption will undergo significant changes

(1) Strong nostalgia

(2) High requirements for sales and services

(3) ) Pay attention to the comparison of commodity prices and practicality

(4) The demand level has increased significantly

In view of the group characteristics of elderly consumers, the psychological marketing strategies that companies should adopt are: First: Strengthen trademark awareness, establish famous brands, and protect famous brands. Second, strive to develop products suitable for elderly consumers and pay attention to exploring the elderly market. Third, efforts should be made to improve service levels and continuously launch new service projects to stimulate the purchasing motivation of elderly consumers.