Now, in China, both individuals and enterprises can register to open a store:

1. Dual-currency credit card (used to deduct the monthly rent known by the store, it is recommended to use VISA or MasterCard dual-currency credit card here)

2. Independent computer and IP network (must be clean, not logged into Amazon seller's account or buyer's account, Otherwise, it will cause the danger of the title)

3. E-mail (Note: whether it is a computer, a network or an e-mail, it is recommended to use a special number line, and do not mix it with other e-commerce platforms)

If you apply through Amazon Investment Manager, You also need to prepare the following materials in advance (mainly for enterprises):

-Scanned business license of enterprises (China company or Hongkong company can do it)

Additional materials are needed to register Amazon Europe Station:

1. Personal bills (personal bills include bank bills, communication bills, water, electricity, coal and gas bills, etc., and the contents need to include personal name and address. Right in the last three months

2. Corporate bills (including bank bills, communication bills, water, electricity and gas bills, etc., and the contents need to have the name and address of the company in the last three months)

3. Passport or ID card+single-page scanned copy of account

Note: if you are doing European overseas warehouse or FBA, you need VAT tax number.

Article 1 of the Measures for Self-declaration of Individual Income Tax stipulates that: if there are two or more employers and employees in China, they shall choose and fix the self-declaration of individual income tax to the place where one of them is located.

any taxpayer who is obligated to pay taxes according to the individual income tax law shall file a tax return in accordance with the provisions of these measures under any of the following circumstances.

in April this year, Amazon suspended the seller's brand filing on Amazon platform, which is said to be to formulate a new brand filing process. In recent days in early May, various media began to release the new filing process about Amazon.

Although the official notice has not been officially announced, it is said that the brand registration upgrade, only registered trademarks can be used for filing. Compared with the previous brand registration as long as the trademark acceptance letter is obtained, it obviously raises the threshold, which at least means that the seller needs to wait 8-1 months from the moment of registration before filing, and trademark objections may be rejected in the middle. If the trademark is rejected during the registration process, the time it takes to register a trademark should probably be multiplied by.

in this way, it is more difficult to record brands, and the trademark registration needs to be laid out in advance. As a seller, you need to first consider the product category you are going to operate, and then register the trademark as soon as possible, so as to ensure that you can get the trademark certificate earlier and pave the way for brand filing on Amazon platform during your own operation.

When it comes to trademark registration, many sellers are still concerned about the registration fee. People with a little knowledge of English can actually go to official website of the US Trademark Office to check the registration fee. According to different registration options, the fee ranges from more than 2 US dollars. It should be said that the price is not high. You can even find a video tutorial on the registration process online. However, the fees for trademark registration agents found in China are all ranging from 4 to 5, so many sellers will feel quite deficient, but this matter should be treated in two aspects. Many sellers' understanding of English depends on Google translation, and they are completely ignorant of American laws. In the process of registering trademarks, there are many people who are rejected because of similar trademarks. When many sellers register themselves (or find inexperienced intermediaries), they often get rejected. If you don't believe that you can look at them, many trademarks become Dead after several months of registration. This is the reason. Therefore, I think Lao Wei should be a professional in finding an intermediary to register trademarks.

of course, even if a trademark is registered, it can't be used for brand filing immediately. Many sellers are very entangled in this. In fact, it's no harm. Amazon's sales can still be carried out step by step, but it's just a temporary suspension of brand filing. There is no difference between normal release of products, normal sales and normal use of registered trademarks. Why worry about a little thing?

at this point, we should think about what the fundamental purpose of most sellers is to register their trademarks and put their brands on record. Is it really because of brand awareness? Is it really with lofty ideals to build a well-known brand? The answer is mostly no. There is only one purpose for many sellers to register trademarks and make brand records: to prevent Listing from being followed!

since the purpose of doing these jobs is to prevent products from being followed, let's just start from preventing products from being followed.

The purpose of brand filing is to prevent being followed, and the first and core condition for preventing being followed is not that you have made a brand filing, but that your product is different from others.

Therefore, sellers can actually make a fuss about product differentiation. If your product is an exclusive private model and others can't get the same product, why worry about other sellers selling your product? If you sell products that share molds with others, can you at least screen print your own Logo on the products? Worst of all, it is ok to make your own Logo and post it. On the other hand, the packaging box should be designed and printed independently, and the accessories can be adjusted. As a result, the differentiation of products has become particularly obvious, and sellers will naturally be cautious.