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What is the difference between a cost-effective commodity group and a brand group? Please be more specific, thank you.
1, from the positioning point of view:

The experiential marketing mode of limited-time discount for commodity groups, and the marketing mode of limited-time discount for brands is the brand group.

2. From the business model:

Commodity group is the registration activity of a single commodity; The brand group is a high-quality store of Taobao and Tmall, which provides a variety of cost-effective product registration activities in the store.

3. Judging from the audit time:

Commodity group: complete the review within 5 working days after the registration deadline; Participating brands will give priority to international and domestic well-known brands and top amoy brands.

Brand group: review the next month in the current month; The participating brands must be international and domestic well-known brands and well-known Amoy brands. If the participating group is a special sale group, it also supports the participation of high-quality goods.

Taobao-Juhuasuan Client Commodity Group Purchase Investment Announcement

Taobao Juhua Cost-effective Brand Group Investment Standard