Automobile Encyclopedia (Brands)｜Volvo

Get to know a car brand every day, Volvo.

Basic information

Brand name: Volvo, English name: Volvo, country: Sweden, headquarters: Gothenburg, Sweden, brand type: Europe, creation time: 1927, founder Person: Asal Gabrielsson Gustav Larsson, Group: Zhejiang Geely Holding Group.

2. Brand Introduction

Volvo is a Swedish company that integrates passenger cars, trucks, buses, construction equipment, yachts and industrial engines. It is founded by Asal Gabrielsson. Founded in 1927 by Assar Gabrielsson and Gustaf Larson. Gothenburg, Sweden, has always been the location of Volvo's global headquarters, and its Asia-Pacific regional headquarters is located in Shanghai, China.

In 1999, the Volvo Group sold its Volvo sedan business to the Ford Motor Company of the United States. In 2008, due to the impact of the global financial crisis, Ford had to sell its car brands. In 2010, it reached an agreement with Zhejiang Geely Holding Group Agreement was reached to sell Volvo's car business, and Geely gained ownership of the Volvo car brand.

Volvo Cars are sold in more than 00 countries around the world. From the beginning, Volvo Cars has been people-oriented. It is specially built for the public who care about the common homeland of mankind and the people around them. The brand mission is to create a more relaxed and comfortable car for everyone. A good, safe life.

3. Car logo

1. Car logo design. Volvo’s car logo can be seen as consisting of three parts: the circle with an arrow in the upper right corner, which is the ancient chemical symbol " "Iron element" represents the steel industry and the automobile industry. In ancient Greek mythology, it is also the symbol of Mars, the god of war, representing justice, strength and security. The second part is a diagonal line on the front radiator. It was originally used to fix the car logo on the front grille, and later evolved into a decorative symbol.

The third part is the registered trademark of Volvo Corporation, with the word Volvo written in ancient Egyptian font.

2. The history of car logos, the first generation Volvo logo, consists of a blue oval with a golden brown outline and a word mark in the center. Starting in 1937, Volvo experienced a long period of confusion over its car logos. During this period, many models launched at the same time all used different logos. For 1999, Volvo's color scheme has been established, featuring silver and royal blue. The silver frame of the Volvo logo used in 2013 has gained a glossy texture and looks fresher and cooler.

In 2014, Volvo updated its car logo, so that the word "VOLVO" that was originally outside the circle was taken back into the circle, and its background color was changed to dark blue. For 2021, Volvo is bringing back the iconic circle with an arrow as its official logo. The new logo is executed in the same style as its previous logo - a flat black symbol with a clean outline and placed on a white background.

4. Car Series Information

As the Volvo Group and Volvo Cars currently operate separately, the Volvo Group is responsible for its truck and bus businesses, while Volvo Cars mainly targets the passenger car market, including S series sedans, XC series SUVs, and V series station wagons, covering fuel and plug-in hybrid, take environmental protection and safety as the concept to create simple and comfortable automobile products.

1. Representative car series: S60.

Guide price: 296,900-384,900.

The S60 adopts its family-style design language, with a highly recognizable appearance, low-key and connotative. In terms of vehicle and machine upgrades, the smart connection system user interface has been newly designed, and the operation mode page is more intuitive and convenient to use. In terms of power, the B3, B4 and B5 versions are equipped with a 2.0T engine 48V system, of which the B3 version has a maximum power of 120 kilowatts, and the B4 version has a maximum power of 120 kilowatts. The maximum power of the version is 145 kilowatts, and both are matched with a 7-speed wet dual-clutch gearbox.

2. Representative car series: S90.

Guide price: 406,900-505,900.

Volvo S90 is positioned as a luxury mid-to-large sedan, continuing the current family-style design style. The appearance provides users with two styles of sport and luxury. The entire series is equipped with a 12.3-inch LCD intelligent multi-mode digital instrument panel as standard. As well as a 9-inch large control screen, the interior uses Nordic minimalist design and careful matching of interior materials, making it look simple and refreshing. In terms of power, the 2.0T engine and 48V mild hybrid system are matched with an 8-speed automatic transmission, with a maximum power of 250 horsepower, a peak torque of 350 N·m, and a comprehensive fuel consumption of 6.7 liters per 100 kilometers.

3. Representative car series: XC60.

Guide price: 377,900-474,900.

The XC60 is an SUV with well-coordinated lines and proportions and a very strong overall appearance. The new XC60's iconic shield-shaped air intake grille and "Thor's Hammer" style front LED light cluster not only improve the recognition of the vehicle, but the overall style is still relatively low-key and restrained. The biggest changes in the new XC60 car are mainly concentrated in the car system. It uses the same smart car system based on Android as the XC40 RECHAGE. Compared with the previous car system, its operation response is faster and the configuration is also improved. More complete.

In terms of power, the new XC60 provides three power options for consumers to choose from, including 2.0T high and low power versions and a 2.0T plug-in hybrid model.

4. Representative car series: XC90.

Guide price: 638,900-781,900.

As a medium and large SUV from Northern Europe, Volvo XC90 is also Volvo's flagship SUV. Many of Volvo's top technologies appear on this body. In addition to the fuel version, the XC90 also has a plug-in hybrid version. The combination of the 2.0T motor can satisfy more consumers who need power. This car is very unique in appearance and design style. Its soft body lines stand out among the luxury large SUVs on the market.

5. Representative car series: V90.

Guide price: 391,800-492,800.

Volvo V90 Cross Country is a crossover design mid-to-large station wagon that incorporates SUV elements. It has Volvo's iconic "Thor's Hammer" headlights and "Viking Ax" taillights, which are extremely distinctive. Highly recognizable, the body lines are simple and tough, the body proportions are also sufficiently aesthetic, and the chassis ground clearance is 210 mm.

In terms of power, the new car is equipped with a new generation 2.0T turbocharged engine and 48V mild hybrid system, with a maximum power of 250 horsepower and a peak torque of 350 Nm. It only takes 7.4 seconds to accelerate to 100 kilometers, and the overall fuel consumption is 7.9 Liter/100 km.

5. Volvo models on sale

1. Volvo S60, 296,900-384,900.

2. Volvo S60 RECHARGE, 399,900-461,900.

3. Volvo V60, 304,300-395,800.

4. Volvo S90, 406,900-505,900.

5. Wo Yue S90 RECHARGE, 499,900-613,900.

6. Volvo V90, 391,800-492,800.

7. Wall Yue C40, 289,000-339,000.

8. Volvo XC40, 269,800-354,800.

9. Volvo XC40 RECHARGE, 279,900-319,000.

10. Volvo XC60, 377,900-474,900.

11. Volvo XC60RECHARGE, 523,900-603,900.