Adolf Dassler, the founder of adidas (Adidas) and Rudolf Dassler, the founder of Puma, are brothers.
Brother Rudolf is 2 years older than his younger brother Adolf. In 1924, two brothers established the Dassler Shoe Factory. The elder brother was in charge of sales and the younger brother was in charge of research and development. Together, the brothers could make a profit.
Four years later, the Dassler shoe factory became famous far and wide, and the Dassler family also became a well-known wealthy family.
However, there are rumors that the two brothers are at odds, or that their wives are at odds, or that Adolf is using power for personal gain in his business. During World War II, after Hitler came to power, the brothers were inspired by his speeches to join the Nazi Party. However, despite this, their political views are not the same.
The elder brother Rudolf was very "loyal" to the Nazis, while the younger brother Adolf secretly rescued many Jews. If the previous conflicts in business were due to grudges, the conflicts in political opinions were like Tianhe, which directly caused the two to part ways.
In 1948, after World War II, Adolf Dassler renamed the company: adidas, a combination of his own name, Adi and das.
Rudolph set up his own business and established the Rudy Shoe Factory in his own name (soon renamed PUMA). Extended information
PUMA was founded in 1948 in Milan, Herzog, Germany. PUMA in Chinese is Puma, which means puma. It is a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler.
Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzolach in 1924 and changed the company's name to Dassler Brothers. . In the mid-1930s, Dassler Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles.
After World War II, Dassler Brothers resumed business with 47 employees. They extracted rubber from canvas and U.S. military fuel tanks and made the first post-war sports shoes.
In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas with the combination of his own name Adi and das. The two brothers parted ways since then, and his brother Rudolf Dassler established another company PUMA. , with the same direction as Adidas, both focusing on the production of sporting goods, and the two have since become competitors.
Puma is a world-famous sports brand. Puma shoes and apparel are extremely popular among young people around the world in hip-hop graffiti culture. At the same time, Puma and Adidas were representatives of hip-hop culture in the 1970s and 1980s.
Adidas (Adidas) was founded in 1949 and is a member company of the German sporting goods manufacturer Adidas AG. Named after its founder Adolf Adi Dassler, footwear production began in Herzogenaurach in 1920.
Registered under the name adidas AG on August 18, 1949. Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the sports brand Puma.
Its classic advertising slogan: "Impossible is nothing". In March 2011, it spent 160 million euros to launch a new slogan-adidas is all in.
In June 2017, adidas was selected into the "MIT Technology Review's 2017 list of the world's 50 smartest companies". On July 19, 2018, the 2018 Fortune Global 500 list Released, adidas ranked 480th. In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, and adidas ranked 49th.
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