The quality of Sudian clothes is quite good. The fabrics and workmanship used by this clothing brand are first-class, and the quality is relatively stable. In addition, the style and design are more fashionable and avant-garde, making them decent and elegant to wear. The clothing is mainly made of cotton and linen, which is integrated with the original national style and uses traditional printing and dyeing techniques such as national intangible heritage tie-dyeing and indigo dyeing.
The clothing design style is integrated into the style of traditional Chinese clothing, advocating simplicity and eliminating complicated and gorgeous decorations, aiming to convey a commoner spirit. The "Suding" brand realizes the "girlfriend-style" service model and is rapidly rising in the e-commerce industry, using the Internet sales model. Consumers can solve their shopping needs in a safe way without going out, thereby driving mass consumption.
Development experience:
In March 2010, "Suding" was officially established.
The brand trademark was successfully registered in 2016.
In July 2020, the founder Susu was interviewed by CCTV as an excellent national style clothing designer.
In 2020, the documentary "Spirit of the Commoner" will be launched.