Royalstar is a brand of household appliances.

Rongshida's leading products are washing machines and refrigerators, and also involve diversified products such as small household appliances, solar water heaters, air-energy heat pump water heaters, kitchen and bathroom appliances, electric vehicles and smart phones.

Royalstar is a famous brand in China and a well-known trademark in China. In 26, the brand value of Royalstar was appraised by the China Brand Research Institute to be over 2.6 billion yuan, ranking the 54th in the list of the most valuable well-known trademarks in China and the top in the white goods industry in China.

Extended information:

Brand founding period:

In p>1954, the predecessor of Rongshida was an ordinary enterprise composed of more than a dozen individual coppersmith, which produced hanging locks, small punches, motors and other products. After several changes, it has developed into a "Baihua brand" ordinary household washing machine manufacturer with an annual output of 13, sets, with total assets of 3 million yuan, and it is a small factory owned by collective enterprises in cities and towns;

In p>1985, when the economic system reform started, Chen Rongzhen bravely took on the great responsibility and took over the post of factory director, which drastically opened the road of reform and restructuring, laying a footnote for the birth of Rongshida brand in the later period;

On December 3, 1992, the first Royalstar washing machine was officially rolled off the assembly line in Hefei, which meant that "Made in Hefei" would welcome its own real brand, which informed the outside world that an excellent brand with a good reputation in China's home appliance industry was about to be born in Hefei.

on January 1st, 1993, with the high recognition of dealers all over the country and the promotion of * * *, Rongshida brand was born. Later, the slogan "Rongshida, the tide of the times" resounded throughout the country;

In May p>1994, Anhui Economic Achievements Exhibition was held in Beijing National Culture Palace, and all leaders of the Standing Committee of the State attended and visited. As the business card of Anhui, Rongshida washing machine is impressively listed. When passing the Rongshida booth, Qiao Shi, then Chairman of the Standing Committee, praised "Rongshida". At this point, the brand awareness of Rongshida reached its peak at that time;