More and more young fans are paying attention to hand cakes. When the weather is hot, many people can't eat. Based on the original flavor and chive flavor, he launched four new flavors of hand pancakes, including whole wheat flavor and prune flavor. At the same time, he used social media to launch a social marketing campaign called "Handcake Master". In other words, he invited consumers to record the making process of hand cakes through videos and photos at home, and share them with everyone on Weibo and WeChat. "Cake Makers" are selected and rewarded based on the beauty of the whole grain.

Celebrity endorsements enhance brand awareness, and social marketing enhances consumer stickiness. Following this high-altitude bombing and ground attack marketing campaign, the United States further solidified its position as the industry leader. Today's hand cake market has reached nearly 4 billion yuan, accounting for one-third of the market, and terminal sales exceed 1 billion yuan.

The ten-year journey of hand cakes is just an ordinary beginning, but it summarizes a feasible path for the standardization and industrialization of Chailei. Chai Lei realized more and more strongly that as long as this path continues to be repeated, the overall beauty of grains can form a standardized incubation platform for Chinese snacks, thereby realizing his mission of allowing Chinese snacks to compete with foreign snacks in the global market.

Standardization and industrialization are the only ways for Chinese snacks to become bigger. More importantly, through international business practice, he already has a sense of mission to let Chinese snacks compete with foreign snacks in the global market. It was this sense of mission that later became the vision of the entire team, driving this grassroots enterprise to develop on an ordinary road. The hand cakes will also get better and better.