With the development of market economy, whoever owns the brand will own the market. Tongcheng has nine well-known trademarks in China, ranking first among counties (cities) in the province?

In Tongcheng, Anhui Lejian Green Food Co., Ltd., which started with the production of vermicelli, has now developed into a leading agricultural industrialization enterprise in the province, which processes and sells high-grade biscuit series, puffed food, starch and starch products and agricultural and sideline products. Le Jian? The trademark was recently recognized as a well-known trademark in China by the State Administration for Industry and Commerce.

like lejian? Gold signboard? Our enterprises are not unique in Tongcheng. In recent years, around the regional advantageous industries, we have vigorously promoted the brand and trademark strategy and walked out of a? Brand prosperity? The road to development. At present, have? Hongrun? 、? Golden light? 、? White rabbit lake? 、? Shengyun? 、? Xia Zhen? 、? Climbing? 、? Grass fragrance? 、? Venus? 、? Le Jian? Nine well-known trademarks in China rank first among the counties in the province, accounting for 1/14 of the total number of well-known trademarks in China in the province.

from? Five small commodities? Arrive? Seven industries? Tongcheng has no natural resources such as mineral deposits, and there are no major national projects. Although industry has its own characteristics and foundation, it lacks stamina for the total increase. ? Hu xuteng, deputy director of the city's economic and information Committee, told reporters that in the 198 s, production? Small bag, duckling, small brush, car parts, small bottle cap? Private enterprises that started from small commodities? Overwhelming? More than enough? Stand tall? Insufficient, directly restricting the city? Industry prospers the city? The implementation process and effectiveness of the strategy. Although many enterprises have excellent product quality and market share, they don't have their own brands, and they are basically OEM and agent processing, and the enterprises themselves lack brand awareness.

how to get rid of the enterprise? Working for someone else? The fate of? ? For these small workshops and factories? Grassroots industry? It is the only choice for Tongcheng private enterprises to achieve sustainable development and take the road of brand development. ? Hu Xuteng said that in order to achieve from? Made in Tongcheng? To? Tongcheng creation? Leap forward, in 23, the implementation of Tongcheng Enterprise Famous Brand Strategic Plan, through supporting leading enterprises in advantageous industries, promoted? Brand prosperity? Strategy. At the same time, in order to guide and support thousands of enterprises to embark on the road of brand, through holding trademark knowledge training courses, we helped enterprises to declare trademarks and protect brand rights, and also paid out funds to reward enterprises that obtained national trademarks and brands.

since 27, the city's first China well-known trademark? Hongrun? Since its birth, Tongcheng's industrial brand effect is increasing day by day. At present, it has formed seven dominant industries, such as packaging and printing, machinery manufacturing, down home textiles, brush and cover making, deep processing of agricultural and sideline products, biomedicine, environmental protection and energy saving, and has been recognized as? China packaging and printing industry base? 、? China Plastic Packaging Industry Base? 、? China Brush Industry City? 、? China conveyor city? 、? China Excellent Packaging Industry Base? In 211 and 212, it was also recognized by the provincial leading group for trademark strategy implementation? Down home textile professional trademark brand base? And? Transport machinery professional trademark brand base? . At present, 9 well-known trademarks in China, 37 famous trademarks in the province, 1 famous brand enterprise in China and 15 famous brand enterprises in Anhui have been cultivated. Last year, the products of brand enterprises in this city achieved sales income of 18 billion yuan and profits and taxes of 1.2 billion yuan, accounting for 6% of the total industrial economic tax revenue and 9% of the total export.

from OEM to self-created brand

a small trademark, which is being worn? A well-known trademark? 、? Famous brand products? After the laurel, how powerful is it? Hongrun? Be rated as? China famous trademark? And? China famous brand products? Since then, our orders have increased year by year. ? Xia Jiguo, chairman of Hongrun Group, has the deepest feelings when talking about the role of brands. Once an enterprise has a mature brand, it is like? Snow white? Put it on? Crystal shoes? . Hongrun Group, which was founded in July 1991, was just a small rural workshop with 2, yuan assets and four employees at first. For many years, enterprises earned meager processing fees by OEM production for well-known down products enterprises in Europe and America, and their development has been restricted by others. After 23, under the guidance of the local government, enterprises strengthened their awareness of independent brands and actively cultivated brand trademarks. By 212, Hongrun? It is the largest production and export base of duvets in China, and the production and export volume of leading products duvets accounts for 24.8% of the national total. Hongrun? It has become the first brand in the domestic duvet industry. ? Hongrun? The trademark was valued at 418 million yuan by Beijing Dongpeng Appraisal Office in May 211.

Shengyun Co., Ltd. is another well-known trademark enterprise in Tongcheng, and the first private enterprise in Tongcheng successfully listed on Shenzhen Stock Exchange. Kai Xiaosheng, chairman of Shengyun Co., said: In the fierce market competition, we are not afraid of no factories, and we are afraid of no famous brands. Today, the brand has played an immeasurable role. ? It is based on this understanding that Shengyun brand investment has grown steadily, from traditional conveying machinery to desulfurization and dust removal, and then to garbage power generation, and through the merger and acquisition of Zhongke General, it has realized the integration of industrial chain and the key breakthrough of garbage power generation. The company has changed from the original manufacturer of environmental protection equipment and engineering conveying equipment to the top technical engineering general contractor of investment, consulting, design, equipment manufacturing, construction, installation and operation management in the garbage incineration power generation industry in China, and has successfully transformed and opened up the future performance growth space of the company.

In Tongcheng, there are many enterprises like Hongrun and Shengyun that have achieved rapid development through brand strategy. Jinguang Group depends on it? Golden light? Brand advantage, it has become the country's largest manufacturer of convex shaft and crankshaft valves for internal combustion engines, and has maintained a national market share of more than 4% for many years. Rely on Huaxiang Group? White rabbit lake? Brand, successfully expanded its products to 1 countries and regions such as Vietnam and Brazil. Xiazhen Group relies on well-known trademarks, and the sales of export products are increasing. In the first quarter of this year, the sales revenue increased by more than 35% year-on-year.

from intangible assets to? Real money?

in recent years, affected by the international financial crisis, many enterprises in our province, especially small and medium-sized enterprises, have encountered unprecedented difficulties, and financing difficulty is one of the most prominent problems. Tongcheng has broadened financing channels through innovative financing methods, and successively launched new financing means such as tongqile loan, domestic invoice financing loan, equity pledge loan, forest right pledge loan and movable property pledge, thus building a new platform for enterprise financing. Especially in well-known and famous trademark enterprises? Trademark exclusive right pledge loan? , the trademark intangible assets into? Real money? . In 29? Hongrun? 、? White rabbit lake? 、? Xia Zhen? Five brand enterprises pledged their trademark exclusive rights and registered the pledge right of trademark exclusive rights with the Trademark Office of the State Administration for Industry and Commerce. In the Trademark Exclusive Rights Pledge Contract, a more convenient and quick way was adopted to confirm the value of trademark exclusive rights through negotiation between borrowers and lenders, and a loan of 25.9 million yuan was obtained from Tongcheng Rural Cooperative Bank. This is our province's transformation of trademark intangible assets into tangible value and the realization of trademark pledge loans? Zero breakthrough? . The relevant person in charge of the Provincial Administration for Industry and Commerce said, Tongcheng trademark pledge loan is not only the first breakthrough, but also full of stamina, which has important demonstration significance in the province. ?

Xiazhen Group, an export-oriented enterprise engaged in waterfowl breeding, down products processing and export, is a national key agricultural industrialization leading enterprise. In recent years, it has used the exclusive right to use trademarks for five times to pledge loans totaling 125.8 million yuan, said Hu Xigang, chairman of the company. Use? Xia Zhen? The realization of trademark pledge loan not only solves the problem of enterprise liquidity, reduces the loan cost, but also makes us truly realize the value of the intangible asset of trademark exclusive right and promotes the brand building of enterprises. ? Trademark pledge loan has become an effective way to alleviate the financing difficulties of private enterprises and expand financing channels. It not only solves the realistic contradiction between the strong capital demand of enterprises and the insufficient mortgaged property, but also makes full use of it? Trademark brand? Intangible value meets the effective capital demand of enterprises in time. ? Tang Feng, director of the Municipal Administration for Industry and Commerce, told the reporter that since 29, 26 pledge registrations have been made for enterprises that have obtained provincial famous trademarks and China famous trademarks, helping enterprises to realize loans of more than 5 million yuan. (Reporter Jiang Ming correspondent Zhang Zhijun)