first, the image naming method: with the help of the image of people and things related to wine, people will have associations and deepen their images. For example, alcoholic liquor reminds people of the image of drunkards; Second, the regional naming method: people not only remember the taste of a wine with their tongues, but also remember its birthplace with their brains. Because place names are easier to remember than the names of wine, the brand names of wine can be named with the names of regions or words representing regions; Third, the age method: aged wine is closely related to the year. Using the year or words representing a certain era to name can highlight the advantages and characteristics of a long history and fit the product.

1. Image naming method

The outstanding function of image naming method is to make people associate and deepen their images. For aged wine, people not only care about how old it is, but also care about whether the people who make it have skills. Therefore, we can choose a character with special feelings for wine to name it, for example, alcoholic liquor: an alcoholic is a derogatory term for people who are addicted to alcohol, but when an alcoholic is paired with a brewer, people will have a strong curiosity about what kind of wine a drinker can brew.

2. Regional naming method

Regional naming method is the naming method for many well-known trademarks of alcohol in China. People not only remember the taste of a wine with their tongues, but also remember its birthplace with their brains. For example, Kweichow Moutai: Guizhou is the name of a province, and few people will forget the name of a certain province in China. With the deepening of local culture and wine culture, drinkers can't help adding a place name when mentioning wine names. For example, the old people around Xiaobian will say Hengshui Laobaigan, but Laobaigan is its real name; The name of Sichuan Wuliangye is just Wuliangye.

3. Time method

For aged wine, time is the most direct and objective way to name it, which highlights the characteristics of aged wine. For example, Gujing tribute wine, the word "age" has been perfectly reflected in the tribute wine. Tribute is a tribute to the emperor by the people in ancient times, and its grade is unattainable. The term "tribute wine" has both a sense of the times and a sense of high-grade, and it is the first in the naming method of the times.

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