I chatted with a friend who is studying in America the other day. She told me excitedly: "Everything here is labeled as' Made in China'." But I'm a little disappointed in her voice. "I haven't found any China brands. It seems that China only produces other people's things. " Her words are intriguing. As a factory in the world, China only produces for foreign brands. "Made in China" has even become a symbol of cheap products. According to some people, China must export 800 million shirts to earn a plane. What we lack is sustainable competitiveness in trademarks, patents and designs.
If China wants to gain a place in the international arena, it must upgrade the enterprise value chain and create its own products. This transformation process is like taking part in a marathon.
Fortunately, some enterprises in China have made long-term plans. They pointed out three strategies: brand recognition, technological innovation and modern enterprise management system.
The first strategy is to build brand awareness, which is a company's personality. As the third largest PC manufacturer in the world, Lenovo Group was formerly Lenovo Group. When it entered the global market, it found that the name "Legend" was too common and the usage rate was too high. The company knows that being different is very important for building a brand. Therefore, it was renamed Lenovo, and the word "novo" in Lenovo means "new" in Latin. Now, this unique brand has been widely recognized all over the world.
Translate sentence by sentence ~ try to be as accurate as possible ~
Insist on hand translation ~ help others, benefit others and benefit themselves ~
If there is any deficiency ~ accept improvement ~
Not the fastest ~ but the best
My friends upstairs still have some flaws to improve.
Send out the second half.
The basic strategy to implement the transformation is to establish a management mechanism to ensure a smooth transition. Nowadays, the modern management system has an overwhelming advantage. They can ensure an effective division of labor in the business cycle.
New Hope Group, which was originally a family business, found that the company was limited by the centralized family operation mode and its efficiency was low. Later, the enterprise was restructured into a joint-stock limited liability company, and its business began to flourish, becoming a leading agricultural enterprise in China. The development of China should not stop at manufacturing. Establish a good brand image, make good use of innovative technology and modern management system, and China enterprises will stand on the world stage with a strong image. I believe that one day, my friends in the United States, as well as all the people in China all over the world, will proudly see countless products labeled "Made in China" on the international market.