Every year, the Two Sessions generate many topics. Compared with the past, the issue of brand development of national enterprises during this year’s Two Sessions has become the focus. At the same time, "craftsman spirit" has also been included in government reports to encourage companies to improve quality and make up for China's lack of world brands. Representative members made suggestions one after another, and various views converged for a time, igniting the enthusiasm and confidence of domestic enterprises to build world brands.
Over the past 30 years of reform and opening up, our country’s economy has achieved world-renowned development achievements, especially the improvement of industrialization level and the rapid development of processing and manufacturing industries. “Made in China” has spread all over the world, and China has become a veritable name. The "World Factory". In industries such as coal and steel, fertilizers and fuels, shipbuilding and automobiles, mobile phones and home appliances, clothing and toys, food and beverages, Chinese companies have achieved impressive results, with production and sales ranking first in the world. But what is embarrassing is that most of these achievements are generally called "Made in China", but there are not many brand names that are loud on the world stage.
It is undeniable that those glorious "world number one" have supported the development of an industry in our country and played a role in raising GDP. But just when the era of relying on low prices to drive volume was about to pass, the whirlwind of the brand economy roared in. The low-priced goods that were once exported in large quantities finally fell to the point where even we ourselves did not buy them. At this time, many companies suddenly discovered that they had neglected the importance of operating trademarks and brands when they were rushing to make sales and make money.
Compared with world-class corporate brands, what do Chinese enterprises lack? To put it lightly, it is temperament and connotation; to put it more seriously, it is quality and brand culture; to put it exaggeratedly, it is entrepreneurial positioning, Vision pattern and sense of mission. Our country has experienced years of poverty and hardship. To a certain extent, the fear of poverty is driving the rapid economic development. Making money is the primary and only purpose of the existence of enterprises. This has contributed to a situation where many enterprises only focus on immediate interests and lack an international perspective. . Nowadays, even though many Chinese companies are well-known in the world, they still lack a wonderful brand story to add color, leaving the world with the image of an upstart.
In addition, immersed in the impetuosity and noise of society, the development direction of many enterprises is not clear, and even action decisions will go in the opposite direction. On the one hand, they advocate the "craftsman spirit", work slowly and carefully, persist in themselves, and cultivate style. , while creating a tragic color, using a high-spirited attitude to complete the helpless actions in reality, lacking the perseverance to complete the most important things at hand in a down-to-earth and conscientious manner.
Looking closely at some world brands, such as Ford, McDonald's, Coca-Cola, Apple, etc., perhaps they never thought that they would have decades or hundreds of years of history and become world-renowned. But perhaps because of their perseverance, their innovation, their initiative to embrace change, and their meticulous pursuit of excellence, they did it and turned this experience into a well-known brand story. .
The history of a century-old brand cannot be fabricated. But stones from other mountains can be used to conquer jade, and the trademark brands on the land of China will eventually rise. However, compared to some companies making nonsense, I am more willing to buy a trademark from the Bajie Trademark Transfer Platform to make my own products good, study patiently, build them carefully, and collect the most original materials for my brand story. The rest Just leave it to time to brew. Some people say that the market is blind, but consumers are smart and will make the best decision based on their own needs.
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