The development of the global economy has caused the economic exchanges between various countries and regions to continue to deepen, and the e-commerce industry has also spread across various countries and regions. For this reason, the number of Tmall online stores is also increasing. of increase.
Tmall International Entry Requirements
The first requirement is that the brand has physical stores in overseas companies, which facilitates professionals to better research and select the brand.
The second requirement is that the brand must have complete proof of purchase channels. If it cannot be provided, it will be difficult to ensure the authenticity of the product, and it will also be difficult to ensure long-term cooperation with Tmall International. When a brand has these two points at the same time, it basically meets Tmall International’s brand requirements. If overseas brands that want to enter Tmall International cannot meet these two requirements of Tmall International, they will not be able to reach cooperation with Tmall International. After all, Tmall International is also an e-commerce platform with relatively high thresholds. The requirements for cooperative brands are still relatively high.
The third requirement is that there are different requirements for brands, such as the store-type Tmall International flagship store. This kind of store-type Tmall international flagship store needs to have at least 35 original trademarks overseas for one year. If it is a well-known local brand, it needs to provide on-site photos of its own brand physical store, etc. The requirements for stores such as Tmall International’s brand flagship stores are still different.
The process of settling in Tmall International
The first step is to sign the international version of Alipay account and complete the registration according to the Alipay registration prompts. During the registration process, we can find a signing guide for Tmall International merchants. By reading it, we can find our next step. The Alipay account must be guaranteed not to be bound to any Taobao account, otherwise it will be more troublesome to use.
In the second step, after passing the review of the Alipay account, you need to sign the relevant paper contract with Tmall International. After signing, you need to pay a certain amount of deposit. The amount of this deposit depends on the day. For different store types of Mao International, brands need to pay different amounts of deposits, so the amount of the deposit is not fixed.
The third step is to update the store. Tmall International has certain requirements for the number of new products on the store, and before adding new products to the store, work such as beautification of the store must be completed. This is the basic entry process for Tmall International. However, after completing the launch of Tmall International, you still need to bind your Alipay International account and start promoting the store.