Fuguiniao Co., Ltd. mainly produces and sells products under the famous Fuguiniao brand, creating a diversified product portfolio. Fuguiniao was founded in 199 1, 1995 and began to produce men's leather shoes. 1997 expanded the production line to women's shoes. During the period of 1998-20 12, the company's leather shoes products won many titles and awards, such as "the king of real leather shoes in China", "the well-known trademark in China" and "the most competitive brand in the market". On the basis of making full use of product advantages and brand awareness, the company began to sell Fu Gui Bird brand belts, purses, suitcases, wallets and other business casual men's and leather accessories from 20 1 1. Diversified product portfolio makes the company stand out in China shoes and clothing market and occupy an advantageous position.
According to the latest fashion trends and customer needs, the company is committed to manufacturing high-quality, comfortable and market-leading footwear and men's wear products; Each product department and brand has a dedicated research, design and development team. The company's designers have won the first prize of the National Leather Shoes Design Grand Prix, the special prize of the china leather Design Grand Prix and many other national prizes for footwear design. Fuguiniao footwear industry
Rich Bird Brand: The brand was founded in 199 1 year. At the beginning of its establishment, it was mainly men's shoes, which was famous for its excellent product quality and comfortable wearing. It was not until 1997 that we expanded our business to design, manufacture and sell women's shoes and won many national awards. Brand positioning in the 28-45-year-old working class and professional class.
FGN: The brand was founded on 20 12, with elegance and simplicity as the core design concept. While emphasizing the comfortable wearing experience, it absorbs the national fashion concept and provides customers with high-value products. Brand positioning is 28-40 years old mainstream urban white-collar workers.
AnyWalk: Founded on 20 10, the brand combines trendy design elements with non-traditional materials, bringing the latest international fashion trends. Brand positioning in 16 to 35-year-old fashion crowd.
Fuguiniao clothes
Fuguiniao brand: Since 2004, the company has authorized an independent third party to sell Fuguiniao brand business casual men's wear products. 20 1 1, the company sells men's wear products under the brand clothing of Fugui Bird. With the continuous improvement of brand awareness of business casual men's wear and the continuous marketing work of men's business casual companies, the business casual division has the fastest growth in formal wear, business casual wear, fashion and other men's wear. For brands such as Fu Guibo, FGN and AnyWalk, the group has independent research, design and development teams. The Group attaches great importance to providing various styles of high-quality and comfortable footwear according to the latest fashion trends and customer needs. We systematically research, design and develop footwear through the cooperation of design and development departments and recognized external designers and design institutions. On March 20 12, we set up a research and development center in Dongguan, Guangdong Province, focusing on the research and development and design of products manufactured for third parties, thus further strengthening our research and development and design capabilities.
Our designers have won many national prizes in footwear design, including the first prize of the National Leather Shoes Design Grand Prix, the special prize of the china leather Design Grand Prix and the first prize of the National Leather Shoes Quality Appraisal for Men's Shoes.
Our design and development team establishes new fashion trends by observing major fashion shows and trade fairs and drawing inspiration from the latest design and market trend information we order from international third-party research centers every quarter. On average, our design and development team's current quarterly design capability includes about 65,438+0,500 inventory units of footwear products and about 65,438+000 inventory units of different men's products. The company's huge sales and distribution network covers more than 30 provinces, autonomous regions and municipalities in China. With the increasing demand for personalized products in China market and the development of e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company always adheres to the elite tenet of "innovation for development, quality for survival and management for benefit", and constantly strives to improve product quality, design and research level and safeguard brand honor. The company will make unremitting efforts to become the most influential fashion brand enterprise in China.
By the end of 20 13, 12 and 3 13, the company had 3,359 retail stores in China, an increase of 128 compared with 20 12. According to statistics, among the 3,359 retail stores of Fuguiniao, 1334 retail stores are owned and operated by dealers, 1763 retail stores are owned and operated by third-party retailers, and the remaining 262 stores are directly operated by the company. Among them, although 434 retail stores operated by distributors and third-party retailers were closed, 532 new stores were opened at the same time, so the total number increased slightly. In addition, 30 self-operated stores were added year on year.