Ability to protect consumer rights. "Refund only" means that in theory, if consumers buy "seriously inferior or incorrect goods" on the platform in the future, or encounter sellers delaying delivery or forcing sellers to do so without the buyer's permission, In all cases such as delivery, the platform will support consumers in returning goods for refund or only refund. Granting consumers the right to "refund only" under certain conditions means that consumers no longer need to worry about the trouble of returning goods after online shopping. It also helps to force merchants to improve product quality and service awareness, because it can protect the rights and interests of consumers. It can become a standard feature of leading e-commerce companies and gain support from more consumers.