Every trademark has a certain value. How much does an ordinary trademark cost? An unused trademark is naturally worthless. And a trademark that already has a reputation must be very valuable, because this is the power of the brand. Therefore, the value of each trademark varies, and it is even more difficult to unify how much it is worth. The buying and selling price of a trademark ranges from about 5,000 to 10,000. The value of a trademark is uncertain and constantly changing. Identical trademarks have different values. For example, food with the trademark "XX Bird" once had good sales in a certain city. After the scene of him making Yuanxiao in the bathroom was exposed by the media, who would dare to buy food with the brand "XX Bird"? Let's look at it next To give a concrete example, the first company to register "Haier" as a trademark in my country was a factory in Shucheng County (the trademark is still valid today). It was the Haier Group Company that made "Haier" a well-known trademark in China. Different trademarks enjoy their own reputation among different consumer groups and also have their own value. For example, Kweichow Moutai is known as the national wine and is used to entertain state guests and reward distinguished guests, while the "Red Star" Erguotou in ordinary people's cups is a popular brand. The same trademark has different values ??in different states. For example, in the process of the creation and development of the "Lenovo" trademark of Lenovo Group Company to ranking first in the domestic computer industry, the value of the "Lenovo" trademark is constantly changing, with different values ??at different stages. The same company owns multiple different trademarks, and their respective values ??vary. A trademark without basic credibility in the market has no value. Specifically, whether the value of a certain trademark is 100,000 yuan, one billion yuan, or 1.5 billion yuan, it is all assessed by people. Only the trademark owner knows how much a common trademark sells for. Let’s take a look at the prices of clothing series trademarks with common trademarks on Tmall. They are generally in the 1.5-3W price range