Actually, it's not bad on the whole. Among the red bean clothing brands, the red bean shirt is the best. In September, 1995, red bean shirt was recommended as a shirt brand that consumers were satisfied with. 1September, 1995, the red bean shirt was rated as a famous brand shirt in China; 1995165438+1October, the red bean shirt won the Golden Bridge Award; 199565438+February, the red bean shirt was recognized as the recommended product of Jiangsu Consumers Association; 1April, 997, the red bean trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce; In September, 20001year, Red Bean Shirt was recognized as a well-known trademark in China by China Famous Brand Strategy Promotion Committee. In March, 2003, according to the survey of China Business Federation and China National Business Information Center, the market share of "Red Bean" shirts ranked in the top ten of similar products in 2002.

The mainstream consumer groups of red bean men's wear are people with cultural knowledge and fixed income in the second and third tier markets, such as civil servants, teachers and urban white-collar workers.