At present, the traffic of various advertising channels remains high, and more and more people enter this industry. Many popular categories and explosions are prohibitive just because of the traffic cost.

For a product with a unit price of 50 yuan, the cost of getting goods is 5 yuan, and the gross profit of 45 seems to be quite a lot, but it is not enough in the second-class e-commerce. The cost of a single flow may be 50~60, or even higher. Coupled with miscellaneous logistics, manpower and other costs, there is a great possibility of losing money in the end.

This is also the reason why private domain gameplay is so popular. For American companies frightened by advertising prices, the temptation to contact users for free 24 hours a day is too great.

For merchants who have operational ideas, the dividend of the second-class e-commerce is still not small.

Compared with the millions of merchants in Taobao JD.COM, the second-class e-commerce is really not competitive. Although the price war and drainage play are rampant now, it does not mean that small and medium-sized businesses can't.

Three qualified businesses must have two: products, talents and funds.

If you have products and talents, you can find cooperation; If there are products and funds, then recruit people to put them in; Only when people have funds can they try to do private domain repurchase with second-class loss-making operation.

There are bonuses, but it is not so easy to get involved and share a piece of the action.