Jianlibao was established in 1984. After more than 3 years of hard work, it has grown into a large modern enterprise group with beverage production as the leading industry, a well-known beverage brand-Jianlibao, which is well-known throughout the country, and has been involved in various industries such as canning, plastics, packaging, condiments and real estate.

jianlibao group has several well-known brands: jianlibao, the fifth season, baoguoqi, sports-loving, A8, baofeng, etc. among them, jianlibao is the core brand of beverage business, which has a history of more than 2 years and enjoys a high reputation in the whole country.

new century, new chapter. In the future, Jianlibao Group will further highlight its main business, with the lofty goal of being a corporate brand representing Chinese national culture, the health industry as the leader, and the responsibility of building a century-old national brand, and devote itself to building a powerful Jianlibao industrial kingdom and creating new glory of national beverages. Over the past 2 years, Jianlibao has created more than 6 "Best in China", won many excellent new product awards from the Ministry of Light Industry, been selected as one of the "National Top 5 Large Industrial Enterprises" for eight consecutive years, and was named as "the most popular beverage for consumers" for 1 consecutive years.

it is incumbent on national brands to actively repay society and promote national progress. In 1996, Jianlibao invested 1 million yuan to support China's space industry. In 1998, it donated 1 million yuan to the Hope Project, and 4 Hope primary schools were established throughout the country. In 1998, aid for flood control and disaster relief amounted to 13.26 million yuan. Since 1984, Jianlibao has supported social welfare undertakings in China, such as education, sports, science and technology, disaster relief and so on, amounting to more than 3 million yuan.

Since the 23rd Olympic Games in 1984, Jianlibao has sponsored sports delegations to participate in the 4th Olympic Games, the 11th and 13th Asian Games and the 6th, 7th and 8th Chinese People's Games. The growth of Jianlibao witnessed the growth and take-off of sports in China.

In January p>22, Jianlibao Group was successfully transformed from a state-owned enterprise into a joint-stock company. After a series of reforms and adjustments, new products have been continuously introduced, the performance has been greatly improved, and the total assets have also increased rapidly from 3.7 billion before the restructuring to 5 billion. In October, 25, the company formed a strategic alliance with Taiwan Province Uni-President Group, which accelerated the strategic layout in the domestic market and improved the brand benefits day by day. On January 8, 27, Jianlibao held a signing ceremony with the world-renowned beverage giant Cott Beverage Company of Canada, officially becoming the beverage processing and production base of Cott in the Asia-Pacific region, and Jianlibao began to expand its overseas market. While constantly improving its own development, the company has made positive contributions to local economic development in many aspects, such as employment, taxation, local procurement, technology introduction and talent training. ——Oligo, a new generation product produced by Guangdong Jianlibao Beijing Huairou Branch, was launched in Beijing in early April 27. Oligo, which originated in Japan, is a kind of low-fat fructose, which is widely used in the production of food and beverage abroad. Oligo has a special logo, which can only be added to products by qualified enterprises in the next few years. Guangdong Jianlibao, as the first batch of enterprises to cooperate with the National Center for Public Nutrition and Development, is also the only enterprise in China that can add Oligo to beverages in the next three years. Jianlibao will also launch other series of drinks with new formula of Oligo. Therefore, people in the industry believe that the goal of Jianlibao in 27 is not only as simple as the summer beverage market, but also that it is possible for Jianlibao to launch new products and try to resume the market while actively seeking listing opportunities, which is a signal to the capital market that the enterprise is operating well.

In p>28, Jianlibao launched "1984 Jianlibao", which was based on the classic formula of Jianlibao in 1984. More honey was added. This is the only aerated sports drink containing natural honey in China market, which has a strong honey flavor, moistens and quenches thirst, evokes consumers' good memories of Jianlibao, and arouses people's national pride and superiority. Taking advantage of the Olympic Games, through "I am the event",

In p>28, the fifth season of Jianlibao's upgraded series of products, Sunshine Fruit, will create a new era of fruit juice. Sunshine guopa is a series of products upgraded in the fifth season. Guopa gives people "high value" association, which reminds people of sunshine, orchards, fresh, delicious and nutritious juice. Sunshine fruit is a kind of high-concentration and rich fruit fiber blended with the taste of sunshine, with real taste and natural nutrition. It surpasses low-concentration fruit juice, is rich in dietary fiber, has pulp taste, and realizes a more real taste. By adding the artificial form of suspended fruit particles, it surpasses fruit orange and is closer to freshly squeezed, redefining the standard of good fruit juice. Its product appeal is that it is original and original, just like freshly squeezed.

In p>28, the marketing theme of Jianlibao carbonated sports drinks was entertainment and leisure: if you eat snacks, you will drink apples to the west. Apple Xida is a brand-new apple-flavored beverage, and it is the only apple-flavored carbonated beverage with candy flavor in China market. The concept of candy fragrance is introduced into the market, which is novel. Candy fragrance is an important feature that distinguishes Apple Xida from its drinks.

In p>213, Jianlibao's fashionable aerated fruit juice beverage pal Puffed Fruit Steam was launched, and it was put on the market with the theme of "I am ordinary, my taste is extraordinary" and "If it is alive, it is really delicious"! "Burst fruit steam, let you burst enough at a time!" In the 199s, the popular advertising language, the black classic packaging that once led the beverage trend, once gave you an unforgettable taste, and the name of pop fruit steam swept the country, making a strong mark in the annals of China's beverage history. Today, ten years later, Jianlibao's "fruit-popping steam" has returned to consumers with a brand-new positioning, brand-new packaging and brand-new taste, vowing to regain the market position of carbonated juice drinks, so that the once glory can be continued, and at the same time, it will once again release the signal of Jianlibao's strong return to the market and swear its never-ending ambition! 1984: Jianlibao was born. With the first Olympic Games of China sports delegation, it was a blockbuster and was known as "China Magic Water".

in p>1985, it won the best sports drink in China and became a state banquet drink in the Great Hall of the People.

in p>1988, he won the second prize of national scientific and technological progress (the first prize in the beverage industry); 199: Special drink for China team in Beijing Asian Games;

in p>1991, a branch was established in the United States and the first floor of the Empire State Building was purchased.

1984-1996: it became the first choice drink for China sports delegation in the Olympic Games for four consecutive years;

1993: Foreign Affairs Reception of China at the United Nations;

1994: the first choice drink of China team in the Asian Games;

in p>1995, China's beverage brewing industry ranked first in sales;

in p>1996, the world's first asteroid named after an enterprise, Sanshui Jianlibao Star, was born.

1993-1997: formed Jianlibao youth team to study in Brazil, and achieved the "Platinum Generation" of China football;

in p>1997, China was a well-known trademark with a sales volume of 5.4 billion yuan, ranking first in the beverage industry in China.

1999: Top Ten Beverage Industries in China;

2: the first place in China market commodity quality survey;

22: exclusive special broadcast of the World Cup;

23: named China Jianli Baolong Team;

in p>25, Uni-President joined the company with sales of 1.2 billion yuan;

in p>26, the sales volume was 1.6 billion yuan;

in p>27, the sales reached 1.8 billion yuan;

in p>28, it won the sponsorship right of Guangzhou Asian Games in 21 and became the designated sports drink;

in p>29, the national cheerleading trials of Jianlibao Asian Games started.

In p>213, Jianlibao spent nearly 3 million yuan to win the prime-time advertising space of three CCTV channels, anhui tv and Hunan Satellite TV in one fell swoop, and carried out all-weather advertising bombing; Online advertisements are placed in Baidu Iqiyi, Youku Video, Tencent News Home Page, and some online tycoon advertisements on mobile phone Phoenix!