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What is the reason for obtaining the transfer of disinfectant trademark through purchase?

Disinfectant is a disinfectant mainly used on the surface of objects and the environment. Due to special reasons, there was a period of time when the market demand for disinfectant-related things was particularly high. Even now, disinfectant is in the market. The demand for disinfectant is still much greater than before, so selling disinfectant in accordance with legal requirements is also a way to benefit the people and ourselves.

Selling disinfectant also requires a trademark, because products always need to be distinguished in the market, so what kind of classification does the disinfectant trademark involve? By querying the Bajie Intellectual Property Trademark Encyclopedia, we can know that the disinfectant trademark belongs to Category 5 - 0501-drugs, disinfectants, traditional Chinese medicines, medicinal wine; 0503-purification preparations; 0505-insecticides, herbicides, pesticides ;0506-Hygienic products, bandage materials, medical health care bags.

Obtaining a trademark through trademark transfer is a common method in the market today. There are many reasons. The main content still revolves around the following points:

① Appear in the market early to win consumption

In principle, the time required for trademark transfer is several months, but before that, companies can negotiate for trademark authorization, so that the trademark can be used on goods or services first. Be the first to win consumers' attention to attract more consumers. Even if there is no objection process during the registration of a trademark, trademark approval will take more than a year, and in many cases, trademark approval may not even be successful.

②The risk is relatively small

Trademark registration is risky, and it is unlikely to be 100% successful, because there are many trademark applications for registration every year. The risk of trademark registration failure will also be greatly increased. The Trademark Examination Collaboration Center of the State Administration for Industry and Commerce of the People’s Republic of my country previously disclosed that the trademark registration rejection rate reached 51.35%.

If the trademark is rejected, the information will not be received until one year later, and this may also bear the cost of rejection review, and the process is relatively complicated. The purchased trademarks themselves are existing registered trademarks. If the trademarks are selected on the Bajie Intellectual Property website, all of them are high-quality trademarks registered in all categories, so there is almost no risk of approval.

③It is helpful to build brand influence faster

Trademarks transferred have already gained corresponding popularity through accumulation and precipitation over a certain period of time, which can help companies quickly open up the market and build their own brand. own brand. However, a newly registered trademark has relatively little brand awareness and influence, and is of little use to the company in quickly establishing itself in the market.

Because trademark transfer takes less time, has less risk of use and generates greater value, trademark transfer has become the most suitable way to obtain trademarks in the market. To a certain extent, it makes it easier for enterprises to adapt. market.