The pace of Chinese enterprises going global is accelerating. When products are sold abroad, they must first carry out trademark layout abroad. Therefore, many well-known trademarks have been registered abroad. For example, the "Wang Zhihe" trademark was registered in Germany. We What I’m wondering is, do Germans like stinky tofu? According to my guess, most people do it themselves. This kind of squatting behavior does have a gray area due to inconsistent laws in various countries. Domestic companies sometimes have to pay high fees to redeem their registered trademarks. I used to understand trademark squatting as a business method. For example, the famous Siemens Company registered Hisense's trademark in Germany. Siemens blocked Hisense's products from the German market with a negligible trademark registration fee. Now that I think about it, it's a bit strange. , I gradually doubted my statement.
A trademark is just a symbol and has no value in itself. Its core value is the business reputation accumulated by the enterprise. Integrity is a universal value that should be observed in commercial activities. Preemptive registration of other people’s trademarks violates basic principles. Based on the principle of good faith, this kind of enterprise is not worth cooperating with. We have not long been integrated into the world economy, and there are some truths that we will not be able to understand quickly. Foreign products are OEM, because they are not sold and have no registered trademarks. There are legal risks in using trademarks temporarily during OEM. A classmate of mine encountered this problem when he was doing international trade in Ningbo. The local government came up with the idea to let my classmate register on his own. The original intention was to prevent foreign trademarks from being registered. However, this good intention made the foreign businessmen furious and categorically terminated the cooperation. After many years of cooperation with my classmates, foreign businessmen think that rushing to register trademarks is a dishonest act. This year I met an agricultural customer. His main business is to sell well-known foreign plant varieties as an agent. Because he was worried about foreign trademarks being registered, he thought of registering, but he made an agreement with the foreign investors in advance: "I will pay for the registration, and the trademark will be registered." The power belongs to you. This approach was a big surprise to us professionals. However, his approach was recognized by foreign businessmen, who believed that he was a person who followed business rules and gave him more resources.
The trademark itself represents business culture, and adhering to integrity is a kind of aristocratic spirit. If you cannot understand this culture and spirit, even if Sanlu is among the top three in the country, a trademark without the aristocratic spirit of integrity will not support it. The collapse was as fast as an avalanche. A melamine incident caused Sanlu, a trademark with an estimated value of over 10 billion, to be packed up and sold at a low price of several million yuan. Preemptive registration of trademarks is an act of hooliganism. Even if it is not prohibited by law, it is not tolerated by honest business civilization. Without a culture of business integrity and a spirit of adhering to integrity, we will have no real business partners in the world, and we will not be able to cultivate world-class well-known brands.