McDonald's is not a China enterprise, but an American enterprise.
McDonald's was founded in Chicago, USA in 1955, and has about 3, branches in the world. Mainly selling hamburgers, as well as French fries, fried chicken, soft drinks, ice products, salads, fruits and other fast food.
in 195s, McDonald's upgraded its restaurant completely. The design was designed by American designer Stanley Meston himself, and the exterior wall used red and white lines, which was very eye-catching. In order to make the roof structure of the restaurant more full, the designer added a golden parabola on both sides of the restaurant, with golden neon lights, and in this way, the golden arch was officially born.
The double parabola of golden jumping conveys movement and energy. In English, this striking logo is called "Golden Arches" and in Chinese it is called "Golden Arch".
inspired by this, in 1961, the brand Logo of McDonald's added the element of "golden arch" for the first time, and the golden double parabola became the golden "M" logo. Nowadays, "Golden Arch" has become synonymous with McDonald's and the most symbolic symbol of McDonald's brand.
the development history of McDonald's
On October 5th, 192, Ray Crocker, the founder of McDonald's, was born in Chicago, Illinois, USA.
in p>193, hamburgers, which are familiar to Americans, appeared at the purchasing exhibition in St. Louisiana, Missouri.
in p>1948, restaurants introduced the principle of "fast service system", which is called "fast food restaurant" for short.
In p>196, Ray klock officially renamed Dick and Mac McDonald's as McDonald's.
in p>1973, the first ronald mcdonald house was established in Philadelphia, Pennsylvania. Ronald mcdonald house is specially set up for the families of children who are being treated for cancer or other fatal diseases.
In p>199, McDonald's opened its first restaurants in Chinese mainland (Shenzhen) and the Soviet Union (Moscow).
In p>1992, McDonald's opened its first restaurant in China.
on March 4, 215, McDonald's USA announced that it would gradually stop purchasing chicken products that used some human antibiotics in the feeding process.
what are the above references? McDonald's official website-Brand Introduction
Reference to the above contents? Baidu encyclopedia-McDonald's