Ferrari is an Italian automobile manufacturer that mainly manufactures Formula One racing cars, racing cars and high-performance sports cars. It was founded by Anzu Ferrari in 1929. In the early days, Ferrari sponsored racing drivers and produced racing cars. In 1946, it independently produced cars, and then it became the scale it is today. It is now owned by the Italian Automobile Group and is headquartered in Maranello near Modena, Italy.

Fiat owns 50% of the company, but the company can operate independently from Fiat. Ferrari cars are mostly built by hand, so production volumes are low. The annual output is only about 4,000 vehicles, and the company is headquartered in Modena, Italy.

Enzo Ferrari, the founder of Ferrari Automobile Company, said that his favorite car is the car he has not yet built, and his greatest success is the success he has not yet achieved. Known as the "Father of Racing," the Italian's passion for racing has been boiling in his body since he was a child. When he was 13 years old, he finally convinced his father and started driving alone. The roar of the engine on the racing track and the thrill and excitement of the competition made him more and more courageous as he fought. At that time, he was driving an Alfa Romeo on the racing circuit, winning many times, and was hailed as the "Knight" of the racing team by his teammates. He went from racing to forming a racing club and finally founded his own car company. Today's Ferrari is known as the "Red Lightning".

Ferrari History

The early stages of the company's history are inescapably associated with founder Enzo Ferrari, who remained a strong influence on the company until his death in 1988 . Later, Luca di Montezemolo joined Ferrari at the end of 1991. Taking the principles of innovation and courage advocated by Enzo Ferrari as a starting point, he proved his strength and brought Ferrari's success to a level he had never dreamed of. Unattainable and unprecedented heights.

Enzo Ferrari was born in Modena, Italy on February 18, 1898. He died on August 14, 1988 at the age of 90. A former FIAT racing driver, he was encouraged by FIAT to establish Scuderia Ferrari in 1929 in viale Trento, Modena, to help his partners participate in racing activities. The company used Alfa Romeo racing cars to participate in competitions until 1938, when Enzo Ferrari joined Alfa Romeo as racing manager of the Alfa Corse division. In September 1939, Enzo Ferrari left Alfa Romeo and established Auto Avio Costruzioni Ferrari on the original site of Scuderia Ferrari. The new company provides services to companies such as Rome National Airlines, Piaggio and Riv, and its main business is the manufacture of machine tools, especially hydraulic power grinding machines.

Since leaving Alfa, despite agreeing to a non-compete clause not to build cars under its own name for four years, Ferrari soon began developing two examples of an eight-cylinder 1500 cc racing car. , this was known as the 815 open-wheel racing car, which competed in the 1940 Mille Miglia.

The outbreak of World War II brought all racing activity to a standstill, and Ferrari's factory was moved from Modena to Maranello in 1943, although the factory was closed in November 1944 and February 1945. was bombed, but the manufacture of hydraulically powered grinding machines was not interrupted.

As soon as the war ended, they began designing and building the first Ferrari racing car, the 125 Sport, a 1500cc 12-cylinder engine racing car that racer Franco Cortese drove on May 11, 1947. race at the Piacenza circuit, followed by victory at the Grand Prix of Rome two weeks later. Since then, Ferrari racing cars have won more than 5,000 victories in track and road races around the world, creating the legend that Ferrari is today.

In order to cope with the growing market demand, Enzo Ferrari sold 50% of his shares to Fiat Group in 1969. In 1988, Fiat Group's shares reached 90%. Despite this, Ferrari has always maintained a completely independent operation due to its highly specialized production.

In 1977, Carrozzeria Scaglietti, a well-known automobile body design and manufacturing expert, joined Ferrari. He began designing chassis and bodies for Ferrari GT sports cars in the 1950s.

In 1997, Fiat gave Ferrari 50% of the shares of Maserati, a legendary car brand rooted in Modena that Fiat acquired in 1993. In 1999, Ferrari fully took over Maserati.

Maserati is a sports car manufacturer with a long history. It has long been a symbol of excellence and nobility. It is the undisputed star in the history of Italian racing and Ferrari's earliest rival on the track. It embarked on a renaissance under Ferrari's stewardship, with both its model range and factory facilities undergoing a comprehensive refresh. With the renewal process completed, Maserati returned to the direct management of the Fiat Group in April 2005.

As of the end of 2006, Ferrari's championships include: 14 Formula One driver championships, 14 Formula One team championships, 14 manufacturers' world championships, and 9 Le Mans 24 Hours Endurance race winner, 8-time Mille Miglia winner, 7-time Targa Florio winner and no less than 192 Formula One Grand Prix wins.

Ferrari’s legendary Prancing Horse logo has heroic origins. Francesco Baracca, a highly decorated Italian World War I pilot, first adopted the logo as a personal emblem, spray-painting it on the fuselage of his aircraft.

After the war, Baracca's parents entrusted the Prancing Horse logo to Enzo Ferrari, who placed it on a yellow (the color of Modena) shield background as the team's symbol.

The legendary "Ferrari Red" was originally only a color assigned to Italian racing cars by the Fédération Internationale de l'Automobile at the beginning of the last century, as a special color for these cars to participate in Grand Prix races.

Ferrari red

In many areas of the world some colors have only one symbolic meaning. In football, orange represents Dutch football and blue represents Italian football. In the automotive world, it is easy to remember a brand based on a technological innovation. Turbocharging technology can make people remember Saab; L6 engine is the pride of BMW; 4-wheel drive represents the glory of Audi; synonymous with luxury cars is Rolls-Royce; synonymous with off-road vehicles is Land Rover; synonymous with F1 is Ferrari . If you were to look for a color to cite a brand in the automotive world, it would be red Ferrari! If F1 is Ferrari's best form of advertising, then red is the color that best represents the spirit of sport! In contrast, the clubs with the largest number of fans in China are Manchester United and AC Milan. These two great teams are also in red! Ferrari is the only team that participated in the first F1 Grand Prix in 1950. Ferrari has also had its downturns in its nearly century-long history. In the 1960s, Ferrari was almost sold to the American Ford Motor Company. Enzo Ferrari insisted on keeping the color red. Today, the British Rolls-Royce has long been the product of the German BMW people; the Italian Lamborghini has also become the pride of the German people. Ferrari has continued to support it, and it has become Italy's most proud color and ideal. Compared with Stuttgart in Germany and Detroit in the United States, Modena, a small Italian town where Ferrari is produced, is little-known, but the red color there is unique in the world! Rolls-Royce is the top masterpiece of luxury cars; Land Rover is also the well-deserved champion of off-road vehicles. But what they have created is just a perfect car culture. In rally racing and road racing, they are not as domineering as anyone else. But Ferrari is always pursuing a state of integration between man and car. Italy made the color red so much in the 20th century that it is even difficult to tell whether a Ferrari is a sports car or a racing car. Almost every Ferrari can become a participant in road races without modification! Ferrari's most direct rivals are Lamborghini and Porsche, but their competition with Ferrari reflects more of a psychological satisfaction. If Lamborghini is rock music, Porsche is country music, then Ferrari is classical music. Now is a century that advocates environmental protection, but the green and environmentally friendly F1 car built by F1's Honda team has fallen into a funny joke, but this is not Honda's fault.

Many off-road vehicles today are also pursuing huge horsepower, which is not what they should be. Ferrari doesn't have a series of off-road vehicles, and it doesn't aim for more horsepower. In the heart of every car fan, there is also a dream about racing or design. And red has always been in every Ferrari fan's dream. Germany and the United States are places where every drag racer wants to stay, while Italy is where all designers ultimately want to be.

The Renaissance swept across Europe from Italy in the 16th century, including Milan, Rome, Turin, Florence, Venice... Hundreds of years of humanistic renaissance have accumulated in every inch of soil in Apennine. Lamborghini, Ferrari, Maserati, Alfa Romeo, Fiat... these exciting names were born from this land. Italy's strategy to conquer Europe and even the world completed its sublimation from force to art.

In Italy and even around the world, Lamborghini is weird. It was born mysteriously and unexpectedly launched one staggering super sports car after another. Lamborghini best represents the 2,700-year history of Rome. Rome, the city of seven hills, was built on a difficult-to-defend location. Expansion and attack were concentrated in the blood from the very first moment. Lamborghini was born to be Ferrari's enemy, and is destined to be a strong rival to all supercars in the world. It is a demon, but it is not out to ravage the world. It is Satan just because it takes a different route. It is a rare work of art in the world, and Italy's most prestigious design master Gandini devoted his life to it. Every edge, every line is so perfect, silently interpreting the almost primitive beauty of Lamborghini. Not many people can own it because it is unimaginably expensive. It is high above, breathing the thin air of the sky, and attracting admiring eyes from the ground.

Lamborghini super sports car came to the world to challenge Ferrari. Maybe one day its mission at birth will change, but what remains unchanged throughout its life is its perversity, absurdity and unreasonableness. Such a unique sports car brand has been the focus of pursuit and curiosity in the world's auto industry for decades.

Ferruccio Lamborghini (ferruccio lamborghini), the creator of Lamborghini super sports car, is a car giant who wears a mysterious veil. The most elusive geek in the world of sports car manufacturing continues to create unpredictable mysteries of life.

April 28, 1916, is memorable for all Lamborghini enthusiasts. Its founder, Freiken Lamborghini, was born on this day in Bologna, an important town in northern Italy. ) in the neighboring city of Ferrara.

Frecon Lamborghini spent his childhood in the countryside. Strongly attracted by the farm machinery and equipment that could be seen everywhere in the countryside, he determined to become a mechanic. His parents’ support added fuel to his passion for Lamborghini. Before entering the Italian Air Force, Lamborghini first entered the Mechanical School in Bologna, where he received the most formal and rigorous training. This period of learning later proved to be invaluable.

At the end of World War II, Lamborghini was captured by the Allied forces and imprisoned on the beautiful island of Rhodes in the Aegean Sea. After his release, Lamborghini returned to his hometown of Ferrara, where he worked on converting military vehicles into agricultural vehicles. At the time, many thought Lamborghini was taking a risk, but his risk later proved successful. In 1948, Lamborghini purchased an agricultural vehicle processing workshop and produced tractors here.

After the war, Italy was in urgent need of agricultural machinery and vehicles, so Lamborghini accumulated a large fortune, which also allowed him to buy Ferrari sports cars as much as he wanted. At the age of 32, Lamborghini modified the Ferrari Topolino 500cc sports car into a 750cc and participated in the world-famous Mille mgila cross-country race. Although Lamborghini withdrew midway due to mechanical reasons, this did not diminish the interest of onlookers in Lamborghini. After that, letters inviting Lamborghini to help improve Ferrari came flooding in.

In 1959, Lamborghini's tractor output could reach 10 units per day, ranking only behind Fiat and Ferguson in Italy. At this time, Lamborghini made diversified investments, entered the field of air conditioning and heating, and led a wave of optimizing after-sales service.

Lamborghini planned to establish an aircraft company, but Italian government bureaucrats refused to grant Lamborghini a license to produce helicopters.

It was at this time that Lamborghini, who was in an unhappy mood, began his decades-long legendary story with Enzo Ferrari, the father of Ferrari. In the early days, Enzo Ferrari focused all his energy on racing cars. Generally, road cars were only used to make money to supplement the development of racing cars, so the road performance of civilian-level Ferraris was not very good. Many owners are unhappy with their cars, but they are afraid to complain because they might be banned from buying a Ferrari.

Among Lamborghini’s four Ferrari sports cars, his favorite Ferrari 250 broke down. He anxiously went to the service department of the Ferrari sports car manufacturing company to complain about the gearbox problem, but was given a cold reception. Angry, Lamborghini personally visited Enzo Ferrari. Enzo Ferrari's reply to Lamborghini was once again as cold as ice: I don't think I need a farmer to tell me how to build a car!

The aloof Lamborghini was so mocked by someone he respected, how could he let it go? Lamborghini sold off four of its treasured Ferrari sports cars, and a Huashan debate that attracted the attention of the world's supercar industry took place. Lamborghini's second empire was newly built in sant agata bolohgess, only 15 kilometers away from the Ferrari capital of Modena. From the very beginning of the opening of "Lamborghini Sports Car Manufacturing Co., Ltd.", Lamborghini has determined its only entrepreneurial purpose - vowing to compete with Ferrari and never give up until it achieves its goal!

Lamborghini is a persistent man. In order to have the world's top sports car named after him, he did not hesitate to spend all his money. It is this passion for cars that continues to attract talented designers to join him. Under his command.

At the beginning of the establishment of the new empire, Lamborghini recruited a large number of design talents from Ferrari and Maserati to form his team. These franchisees include the famous Giotto Bizzarini, the designer of the Ferrari 250GTO. His influence in the Italian car industry in the 20th century was even greater than that of Enzo and Freiken. The reason why Bessarini betrayed Ferrari was that Enzo Ferrari refused to let him use independent rear suspension. Some say that in 1961, Enzo Ferrari fired commercial manager Gardini without reason, which caused the leadership of Bessarini and others. of strikes and exodus. Years later, Enzo Ferrari regretted letting go of Bessarini. The 3.5-liter 360-horsepower V-12 engine he designed became the flag for Lamborghini to challenge Ferrari.

Company Events

In 1973, Fricken Lamborghini was about to leave the empire he had created. However, Stanzani, Gandini and Bertone became famous for a while, and Fricken Lamborghini was about to leave. The most successful sports car of the Lamborghini era was launched. The birth of Contach seems to be the best farewell to the departed Mr. Lamborghini.

There are many people explaining why Lamborghini said goodbye to his beloved car factory. He did not quit because of the success of Countach as everyone said. In fact, Lamborghini handed over half his life's hard work to others with sadness.

Lamborghini borrowed huge sums of money from banks to participate in the development of the South American market, which could have brought him huge returns. When fate plays tricks on people, it never declares it in advance. Latin American countries placed orders for tens of thousands of Lamborghini tractors, but the debt was wiped out due to the 1971 coup. In order to repay the bank loan, Lamborghini had to sell his shares. In 1973, Swiss businessman Georges Henri purchased 51% of Lamborghini's shares. Lamborghini sold the remaining 49% of its shares to Rene Leimer in 1974.

Frecon Lamborghini is old and tired of the ups and downs of life. He chose to live an idyllic and leisurely life in the grape-rich countryside of northern Italy. Not long after Lamborghini retired, a new red wine was born in northern Italy. His name was sangue di miura - the blood of the bull.

But Lamborghini does not give in so easily.

Orders for the Countach have been uninterrupted for 20 consecutive years. As a super sports car, it can stand for so long in the most difficult period of Lamborghini. It cannot but be said to be a great support for Lamborghini. In 1976, Lamborghini launched the "silhouette" after several efforts.

On the other hand, Lamborghini wants to cooperate with BMW (BMW). Lamborghini hopes to produce the M1 sports car for BMW. This time the German-Italian alliance ultimately aborted due to BMW's distrust. BMW chose a more stable automobile production plant in Germany as a partner. For a long period of time afterwards, Lamborghini had to rely on support from the Italian government to survive. Rene Lemo wanted to form a marketing alliance with De Tomaso Automobile Company to open up the U.S. market, but with little success. The nightmare continued to haunt Lamborghini. Freiken Lamborghini's successor made constant mistakes in management strategies. Coupled with the world-scale oil crisis, Lamborghini changed hands again.

In 1978, BMW racing driver and Lamborghini underwriter Hubert Hahne and financier Raymond Noima bought Lamborghini. Soon they sold it to Zoltan Reti, a Hungarian-American. Under his persuasion, Lamborghini's creditors representatives Giorgio Mirone and Alessandro Artese agreed to declare bankruptcy.

At this time, Lamborghini was invited to come back, and his former business could be sold back to him at a discount. Lamborghini's stubborn character is well known to the world. He was defeated in Maicheng back then, and he will naturally not look back to clean up the mess today. He would rather watch the empire he founded collapse than start over again. Lamborghini burned down the last wooden bridge back to Burochese.

In 1980, the Mimram family acquired Lamborghini for 3.8 billion lire ($3 million). Under Milam's leadership, Lamborghini has achieved unprecedented growth.

Alfieri began to secretly implement his "132" plan at this time. Every successful product will not last forever, and Countache is no exception. Alfieri plans to design Lamborghini New flagship. There is no doubt that this will become a large investment for Lamborghini, and Milam will not spend so much money. At this time, Chrysler, who was far away across the ocean, set its sights on Italy.

At this time, Chrysler was under the control of Iacocca, who was known as the "genius car salesman" in the United States. The energetic and impulsive Iacocca was deeply attracted to Countash, "I like you." , even buy your company together." Fanaticism - the unchanging character of successive Lamborghini owners. In 1987, Iacocca purchased Lamborghini for $25 million. Obtaining the Lamborghini brand has objectively increased Chrysler's world reputation unexpectedly.

Lamborghini, under the control of Chrysler, launched the Countach anniversary 25 in 1988 to commemorate the 25th anniversary of the founding of the factory. This Countache was still written by Gandini, and only 400 were produced. This was the last Countach in Lamborghini's history. Countach retired from the stage of history in 1990. The era of Diablo - Diablo has arrived.

Phantom sales peaked in 1991, and Lamborghini's balance sheet struggled to get out of the red. After 1991, the world economy was in recession again. Faced with the bleak reality, Lamborghini had to try another path, such as research on urban electric vehicles and ship engines

In February 1993, Freakin Lamborghini disappeared from the world of car racing at the age of 72.

Just this year, the world economy improved slightly. In March, Lamborghini launched the Phantom VT. In September, Lamborghini launched the Phantom SE, a special version commemorating the 30th anniversary of the founding of the factory. Just when everything started to improve. , the owner of Lamborghini is about to change again.

In early November 1993, Chrysler suddenly signed a contract with the Bermuda-registered Mega Tech consortium, which was owned by Setcdo, a large Indonesian consortium, to purchase Lamborghini's car for US$41 million. The manufacturing plant and technical department are transferred to each other.

At that time, Iacocca bought Lamborghini because of its reputation. Now, Chrysler quickly sold it after Iacocca retired. Some people feel that it is a waste of time.

In 1995, Tommy, the luxurious young son of former Indonesian President Suharto, purchased 60% of Lamborghini's shares, thus becoming a new generation of Lamborghini owners. Suharto was imprisoned due to political and economic scandals after the Southeast Asian financial turmoil. Tomi was also sentenced to 18 months in prison in September 2000 for defrauding state property. In April 2002, Tomi faced trial again on four charges of plotting to assassinate a Supreme Court judge. Conviction on any of the four charges could result in the death penalty. Tomi is most likely one of the previous owners of Lamborghini who has had a sadder ending in life.

In 1998, Audi and Lamborghini's equity holders signed an agreement in London, and Audi purchased all Lamborghini assets. On the occasion of the 5th anniversary of the death of Frank Lamborghini and the 35th anniversary of the founding of Lamborghini's factory, the unyielding Bull finally found the strongest backing: German Volkswagen (volkswagen)

In 1998, it was acquired together with Lamborghini Also included are Bentley, Bugatti and Rolls-Royce. Volkswagen's future path seems to be relatively obvious: Volkswagen, Skoda, and Bentley are taking the road of traditional brands; Lamborghini, Bugatti, Audi, Seat and other brands are focusing on sports car series.

In 1999, Volkswagen began the road to reviving the Lamborghini empire. In June, Volkswagen hired former Ferrari manager Giuseppe Greco as the new president of Lamborghini.

Mura-Contache-Ghost, three major themes have run through Lamborghini’s nearly 40-year history. The confrontation with Porsche and Ferrari will continue. With Volkswagen’s strong financial and technical support, will Lamborghini prevail?

In April 2002, Pegrek revealed Lamborghini's L147 and L140 plans. Lamborghini may launch the new L147 in September 2002. As for the name, it is still confidential. The L140 will be launched during Lamborghini's 40th anniversary celebration in 2003. roll out. The designer currently employed by Lamborghini is Fadrizio Giugiaro, son of Giorgetto Giugiaro.

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