Typical case: Five parties were fined more than 5.52 million yuan for counterfeiting well-known brands to attract foreign investment.
Case Facts: In early December 2019, Shanghai Maji Catering Management Co., Ltd. (hereinafter referred to as "Maji Company") reported to the Guangzhou Municipal Market Supervision Bureau that the exclusive rights of its registered trademarks had been infringed by many companies in Guangzhou . After preliminary on-site investigation, it was finally confirmed that there were eight companies suspected of infringing rights holders, distributed in three districts: Liwan, Baiyun and Panyu.
Law enforcement officers from the Market Supervision Bureau of Baiyun District, Liwan District, and Panyu District simultaneously carried out investigations and prosecutions, and found in relevant companies that they were suspected of committing infringement in the entire chain from raw material supply to store design to packaging and publicity by soliciting franchises. behavior, the five parties were ultimately punished with a penalty of more than 5.52 million yuan. According to the relevant person in charge of the market supervision department at the event, the main product of Magee Company is "Maggie" milk tea. The trademark owner is a company in Taiwan, and the brand is selling well in many places.
Comment: In recent years, with the emergence of a large number of new economic formats, some unscrupulous companies have faked well-known brands in the market to attract investment and franchises, and have committed trademark infringement by soliciting franchisees, dealers, partners, etc. The new normal in infringement cases. These illegal enterprises operate with reference to the entire industrial chain of the target trademark and brand.
Package "infringing core products" in a large number of legal forms, and use new online media to carry out relevant imitation and substantial promotion; in this series of cases, in the absence of superficial evidence materials, law enforcement officers found another way to cooperate with customers from the parties. The parties involved in the case were administratively dealt with in accordance with the law, and achieved good law enforcement results.