The conditions that need to be met mainly include 4 aspects:

1. The applicant meets the requirements

To enter Tmall, the applicant must be a company, and The company's registered capital is usually not less than 1 million yuan, it has been established for more than one year, and it also needs to have general taxpayer qualifications.

It should also be noted that the company cannot be a foreign-funded company, but must be a domestic-funded company; foreign-funded companies can enter Tmall International.

2. Have a trademark that meets the requirements

To enter Tmall, you need to provide a trademark, and for trademarks, there are the following requirements:

1. Most categories The R trademark registration certificate is required, and some tm trademarks are allowed;

2. Applications for purely graphic trademarks are not accepted, because the store name and related domain names cannot be named with pure graphics.

3. The person applying to open a Tmall store-type flagship store must be the trademark owner of the 35th type of service trademark or a company associated with the trademark owner.

3. Possess corresponding qualifications

To enter Tmall, in addition to providing relevant company documents, such as business license, legal person ID card, general taxpayer qualification certificate, trademark registration certificate, etc. , some categories of entry also need to provide corresponding qualifications or certificates:

1. Cosmetics, food and other categories require relevant approval documents, such as cosmetics hygiene license and food business license.

2. When dealing in imported products, there are relevant legal procurement channel certification documents to ensure that they are genuine and not fake or shoddy products.

4. Deposit

A deposit is required to enter Tmall:

1. All brand flagship stores or specialty stores with TM trademarks need to pay 100,000 yuan, if all are R trademarks, you need to pay 50,000 yuan.

2. Specialty stores with TM trademarks need to pay 150,000 yuan, and those with all R trademarks need to pay 100,000 yuan.