When doing live broadcasts, there is not much difference between e-commerce platforms. It mainly depends on who you rely on to display and what you use to display.
A well-known domestic e-commerce platform that can broadcast live. For example, JD.com, Suning.com, Taobao, Mogujie, Vipshop, Jumei Youpin, etc. can all live broadcast, and they have all held large-scale live broadcast events. For example, using celebrities to endorse shopping guides, sending red envelopes from celebrities or Internet celebrities, building platforms to attract anchors, etc. The tricks and models are actually similar. Zhang Dayi’s Taobao live broadcast created an e-commerce sales myth.
Basic elements of live streaming e-commerce. The first is to explain the product clearly. Including parameter details, advantages and disadvantages, usage effects, and video explanation and display. Second, it is to persuade people to buy. Let the anchor use it himself, conduct interactive conversations with users, and implant emotions and opinions. Third, it is best for e-commerce anchors to bring their own traffic, have a certain degree of popularity, and be very popular among fans. E-commerce live streaming influencers also follow the "28/20 rule". Those who have more traffic and make more money will always be a minority and have scarce resources, taking away most of the traffic. Live streaming technology is more important than e-commerce platforms. Artificial intelligence technology has been widely used in the live broadcast industry, greatly enriching the form and content of live broadcasts. Specifically, it includes: video recognition, speech recognition, image recognition, virtual reality, etc., which are used in scene embedding and switching, product full-dimensional display, voice interaction, judging user needs based on keywords, virtual experience, etc. Video’s video recognition technology has been applied to many live broadcast platforms.
It can be seen that live broadcast will become the standard feature of e-commerce platforms in the future. With the increase of e-commerce platforms and merchants, the competition for traffic will become more intense. In addition to product quality, the competition for Internet celebrity resources and the application of live broadcast technology will be the key to merchants, far more important than e-commerce platforms. Welcome online consultation