“A diamond is forever, a diamond will last forever” is the classic advertising slogan of the diamond brand De Beers.
De Beers produces and markets 35% to 40% (by value) of the world’s diamonds. De Beers was founded by Cecil Rhodes in 1888. Anglo American now owns 85% of the company, and jointly owns Namdeb Diamond Company with the governments of Botswana and Namibia, and also owns De Beers Marine Namibia 70 % equity.
Diamond Consulting Center, a subsidiary of its group, referred to as DTC, is responsible for marketing. De Beers also owns the Botswana Diamond Trading Company with the Government of Botswana, each holding a 50% stake, and it also owns the Namibia Diamond Trading Company with the Government of Namibia, each holding a 50% stake.
Extended information:
Company introduction:
In February 2008, De Beers' first Hong Kong store opened in the Landmark Plaza in Central. On August 30, 2012, De Beers Shanghai's first boutique opened grandly in the IFC Center Mall.
De Beers’ main business includes diamond ore mining, trading, industrial diamond production and processing, etc. De Beers’ diamond mining includes: open-pit mining, underground mining, large-scale alluvial deposits, coastal mining and deep-sea mining . Mining occurs in Botswana, Namibia, South Africa and Canada.
（De Beers Diamond Jewellers）
“Diamonds are forever, one will be passed down forever”
With more than 120 years of diamond professional experience, De Beers Diamond Jewelry has the most professional say in high-quality diamonds. Master of Light (Jeweller of Light) De Beers Diamond Jewelry carefully selects the world's highest quality natural diamonds to capture the Fire, Life and Brilliance of diamonds beyond the 4C standards.
With unparalleled exquisite craftsmanship, De Beers fully stimulates the unparalleled natural brilliance of diamonds themselves, thereby achieving the ultimate diamond jewelry art and demonstrating unique brand value. All kinds of diamond wedding jewelry, diamond gifts and fine jewelry are all available at De Beers Diamond Jewelry.
Reference materials:
Baidu Encyclopedia-De Beers