'S is not a second-tier brand nor a secondary brand. It is a series of MaxMara. 'smaxmara is the luxury clothing series among maxmara's 7 product series.

MaxMara clothing general franchise stores mostly have 7 series of products, namely: MM (elegant wear), SPORTMAX (fashion wear), STUDIO (professional wear), WEEKEND (casual wear), CODE ( Young people), MM ELEGANT (dress wear), 'SMaxMara (luxury wear).

Extended information:

The first MaxMara series combines French and Italian styles, emphasizing simple lines and tailoring. Since then, other series have been successfully launched. By the end of the 1960s, Archille Maramotti once again drew on fashion design from London, England, and added new elements to create another series - Sportmax. This series is designed for a group of young women who love to dress freely. And Sportmax has always been a fashion trend pointer.

With the changes of the times, women's requirements and tastes for clothing have gradually improved, and the designs of each season's series are constantly changing to cater to the increasingly complex needs of customers. Today, MaxMara has created a variety of fashion series, each with a unique image. At the same time, it also implements MaxMara Clothing Group's passion for fashion.

Reference: MaxMara_Baidu Encyclopedia