You may think that a trademark is just a symbolic thing, but in fact it hides the code of wealth.

Transferring trademarks is unique in the same industry. Trademarks are also one of the intangible assets of a company. The so-called assets can be transferred. Currently, trademarks are becoming more and more difficult to register. As of the end of 2020, there were 30.173 million valid registered trademarks, and the number of applications every day is in the tens of thousands. There are more than 3,000 Chinese characters in our country, and the population base is also very large. With good combinations and good meanings, there are fewer and fewer. Some trademark companies have used them for a long time and even have a certain reputation, and buyers are willing to pay for them. The sale and purchase of trademark transfer is formed, and both parties can generate benefit value through the transfer.

2. Trademark rights protection. In recent years, as the amount of compensation for intellectual property infringement has continued to increase, the latest Trademark Law has increased it from more than one time and three times to more than one time and less than five times, and has The amount of compensation was increased from 3 million yuan to 5 million yuan, and the state provided enterprises with the exclusive right to protect trademarks.

3. Rent a trademark. The registrant of the trademark use license rents it to others through legal procedures. Usually, the terms of both parties are negotiated through a contract and signed for a fee. The way to make money is as we often see by joining a milk tea shop and joining a chain operation. As companies' awareness of well-known trademarks has increased in recent years, many companies have adopted direct sales to ensure the company's product service quality and reputation.

4. Corporate financing, pledge of trademark rights. Our country’s laws stipulate that rights with economic value can be pledged. The value of trademarks determines market valuation. The pledge of trademark rights is a means of corporate financing. In A company's trademark can still be used while it is under pledge.

Based on the above, you can find that the profits that a trademark can bring to a company are unimaginable. As a member of intellectual property, trademarks reflect their own value and are also protected by law.