convenience store: 7-11.
7-11 (Japanese: セブン-ィレブン) convenience store (the notation in the trademark is: 7-Eleven). The brand of 7-Eleven originally belonged to the southern company of the United States and became a Japanese company in 25. Seven& I Holdings Company is a new company formed by the merger of Seven-Eleven Japan Company, Ito－Yokado Company and Denny's Japan Company in September 25.
Extended information:
Name origin:
South Continental Ice Company not only sells ice cubes, but also starts to sell products such as milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Initially, the store was called "totem store", and the totem pole placed next to the store became the symbol of convenience store.
since the business hours of the store are from 7: a.m. to 11: p.m., in 1946, Southern Continental Company officially renamed the Totem Store as 7-Eleven, which really opened the prelude to the convenience store era. 7-Eleven stores are located in 18 countries and regions around the world.
Trademark Description:
The formal trademark notation of 7-11 is "7-ELEVEn", in which the rest of English is capitalized except the ending n is lowercase; The reason for this design is that the folk saying in Chinese areas (especially in Taiwan Province) is due to the factor of geomantic omen (the last line of capital n is outward, which means that money will be scattered, while the end of lowercase n is inward;
means it will attract money), but the official statement says that this design existed in the period of American Southern Company, and the designer created this trademark only because of aesthetic problems;
however, the inference obtained from the interview of Japanese TV entertainment program "King of Miscellaneous Studies" on February 4th, 29 is that "general nouns (numerals here) are not allowed to register as trademarks at that time". Many folk sayings are that lowercase n is to remind customers that eleven is the night time.
Baidu encyclopedia -7-11