Laoxiang Chicken is an Anhui brand.

Laoxiang Chicken, established in 23, is a native Anhui brand. At present, it has opened more than 8 stores nationwide, with a cumulative service of more than 6 million people. From 211 to 219, the profit of hometown chicken increased by 33 times, and the sales revenue increased by 32 times, with an average annual growth rate of 4%, ranking first in Chinese fast food in the country. Shu Congxuan revealed that it is estimated that by 223, Laoxiang Chicken will become a tens of billions of catering enterprises.

brand profile

by 221, there are 1, directly-operated stores in the country, and nearly 2 new stores are opened every month. The store of Laoxiang Chicken covers 16 cities in Anhui province, Nanjing, Wuhan, Xuzhou, Shanghai and other places, and expands to markets all over the country, with a total of more than 15, employees.

"Laoxiang Chicken" with Feixi old hen soup as its core dish sells more than 6 million live chickens every year. In the 211 China catering industry survey report, the scale of Chinese fast food "Laoxiang Chicken" ranked "Top Three" in China and won the "China Famous Trademark" in China fast food industry.

In p>212, the brand was upgraded from Feixi old hen to Laoxiang chicken. Since then, it has been iteratively upgraded, and every detail of all customers' dining experience, from restaurant environment, food taste to restaurant service, has been constantly updated. In 218, the latest fifth-generation Laoxiang chicken restaurant was launched.