THE NORTH FACE The North Face, also translated as the north, can be understood as the north slope of the mountain (USA outdoor brand). The North Face began to design, produce and sell its own brand of outdoor equipment, and developed to In the late 1980s, TNF became the only manufacturer in the United States to produce a series of outdoor products such as jackets, ski suits, backpacks, and tents. The 1990s were a time for TNF to shine.