Website name (WEBSITE NAME) is similar to the name of a TV station. The website name generally appears on the homepage of the website to distinguish the website. In foreign countries, website names and domain names sometimes overlap. In China, website names are generally in Chinese, but domain names cannot use Chinese characters. Although there may be a correspondence between the two, they cannot completely overlap, and there are also differences in the protection methods of the two. The name of a website can be protected in the form of a trademark just like the name of a newspaper or a radio or television station.

When browsing a web page, the information that appears through the blue display bar at the top of the browser is the "web page title".

In the HTML code of a web page, the page title is located between tags. The title of a webpage is a high-level summary of a webpage. Generally speaking, the title of the homepage of a website is the official name of the website, and the title of the article content page in the website is the title of the article. The title of the column homepage is usually is the column name. Of course, this general principle is not fixed and may change to some extent in actual work, but no matter how it changes, it will generally still follow this rule.

For example, you will now see that many websites have long homepage titles. In addition to the website name (company name), there are also keywords such as website-related business. This is mainly for search engine retrieval. Taking into account the ranking advantage in the results is also a normal search engine optimization method. Because a general company name (or brand name) may not contain core business keywords, when users search through core business, if there are no such keywords in the website title, it will be at a disadvantage in the search result rankings.

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