Speaking of Wuliangye, a well-known liquor brand, I believe many people are familiar with it. After all, I have often seen related advertisements since I was a child, but so are the merchants who use the Wuliangye name. There are many, such as the Jiuliangye that came out now. The names of the two companies differ by one character, and the Jiuliangye company also came out later.

Not only are the sales methods the same as those of Wuliangye Company, but even the names are misremembered by many users. It is not an exaggeration to say that they are imitators. For this reason, Wuliangye Company filed a complaint against nine companies. Liangye, the lawsuit lasted for six years, and of course it experienced losses. However, Wuliangye Company was not convinced at all and kept reapplying, and finally got the current compensation of 9 million yuan.

In fact, just from the name Jiuliangye, we can know that it wants to compete with Wuliangye Company, because generally speaking, there are still a lot of people drinking Wuliangye liquor, both in terms of sales volume and market share. The market is very good, and now Jiuliang Industry Company sees this opportunity, so if it wants to join in, it may use the same banner and name to make money. To be honest, this is only one or two characters different from the name. There are many companies.

After all, some people feel that the goods are genuine when they buy something that is similar to the meaning. However, this is unfair to Wuliangye Company. Although the two have been competing with each other, the brand dispute is still fierce. The lawsuit has been going on for a long time, and now Jiuliangye has to immediately compensate Wuliangye for millions. It can be said that the gain outweighs the loss. Not only is the market reputation and sales volume not enough, but it also loses profits.