Many people will be interested in Penfolds’ BIN series “digits”, such as BIN 8, BIN 28, BIN 128, BIN 389, BIN 407, and BIN 707. It seems that these "number" systems reflect some kind of connection between brand and price. In fact, this is not the case. This is also the case in other Australian wineries.
In fact, "BIN" means "storage room" (meaning wine cellar). Many years ago, a large amount of Australian wine was bottled and placed in some "BIN" without labeling it, allowing it to be stored and matured in wine cellars with suitable temperature and humidity. But how to distinguish which category and vintage of wine are placed in many "BINs"? In this case, the winemaker of the general winery will mark each "BIN" with any number to facilitate recording and identification. This is the origin of the "number" behind the BIN we see now. Moreover, each winery has its own unique naming method, and no BIN number is the same. In general, the BIN "system" of Australian wine is an unintentional thing. Although it does not mean any special meaning, it still reflects certain "elements" on the trademark and leaves it to consumers. A beautiful illusion. Each number represents a style of wine, which can be said to be an innovation in Australian wine.
Although we say that the number behind the BIN is not necessarily related to the price of the wine, in reality, the number is indeed higher, and the price is generally more expensive. For example: 707 belongs to Penfolds The price of mid-to-high-end wines with certain collection value is much more expensive than 407 and 389; while 407 and 389 are more expensive than 128, and 128 is more expensive than bin2 and bin8. Therefore, it is normal for many people to associate the size of numbers with the price of wine.