What is the process for Jinan Company to register its trademark? How does Jinan Company successfully register a trademark? Xiaobian brought it to you? Handling the trademark registration process? Related knowledge, which may be what you need. How does Jinan Company register its trademark?

1. Choose the registration method

One is to apply for registration in the Trademark Office of the State Administration for Industry and Commerce; The other is to entrust an experienced trademark agency to organize agency services.

Note: If you have no experience in registering trademarks and you don't understand relevant laws and regulations, you are advised to entrust an agency to help, which will save you a lot of time and energy. I have entrusted a similar organization to help me register before, and the commission fee ranges from 1 yuan to 3 yuan.

Inquiry

Before registering, you'd better find an authoritative inquiry company, because your trademark may be the same as or similar to other registrants, so the inquiry before registration can greatly reduce the risk of trademark registration and improve the certainty of trademark registration.

note: because different people are responsible for trademark inquiry and examination, they may have different opinions on the examination point of view, so the result of trademark inquiry cannot be regarded as the final legal basis.

2. Preparation materials

Prepare 1 pieces of trademark patterns (for colored trademarks with specified colors, 1 pieces of colored patterns should be submitted, and 1 piece of black-and-white ink draft), with the length and width not more than 1 cm and not less than 5 cm. If the direction of trademark patterns is unclear, the arrows should be used to indicate the upper and lower parts; If an individual applies, he/she needs to show his/her ID card and submit a copy, plus a copy of his/her business license, and the business scope is consistent with the registered trademark; If an enterprise applies, a copy of the Business License of the enterprise shall be presented and submitted; An application for trademark registration with the official seal of the unit.

3. Start to apply

4. Apply by category of goods and services

At present, goods and services are divided into 45 categories, including 34 categories of goods and 11 categories of services. When applying for registration, the categories of goods or services that use trademarks shall be determined according to the classification of goods and services classification table; Where the same applicant uses the same trademark on different categories of goods, he shall apply for registration according to different categories.

5. Determination of the date of application

This is the most important point: since the principle of prior application is adopted in trademark registration in China, once you have a trademark dispute with other enterprises, the enterprise with prior application date will be protected by law. Therefore, it is very important to establish the application date, which is based on the date when the Trademark Office receives the application.

there are three procedures: trademark examination, preliminary examination announcement and registration announcement. It should be emphasized that a trademark that has passed the preliminary examination by the Trademark Office can only be registered after three months of publication of the announcement, and the trademark is protected by law. The period of validity of a registered trademark is ten years, counting from the date of approval of registration. If it is necessary to continue to use the trademark after the expiration of the validity period, it may apply for trademark renewal registration.

6. Obtain a trademark registration certificate

After the trademark registration is completed, the Trademark Office issues a certificate to the registrant.

if it is organized through an agent, the agent sends the Trademark Registration Certificate to the registrant; In case of direct registration, the registrant should go to the Trademark Office to obtain the trademark certificate within three months after receiving the Notice of Obtaining the Trademark Registration Certificate, and at the same time, he should also bring: a letter of introduction to obtain the trademark registration certificate, the ID card and photocopy of the witness, the original copy of the business license and the photocopy stamped by the local industrial and commercial department, the notice of obtaining the trademark registration certificate, and the certificate of change issued by the industrial and commercial department if the name of the trademark registrant changes.

note: it usually takes about one year to three and a half years from the application to the issuance of a new trademark, in which the acceptance and formal examination of the application take about one month, the substantive examination takes about 24 to 3 months, the objection period is three months, and the approval announcement takes about two months to the issuance of the trademark. What are the requirements for brand naming of Jinan Company?

(1) The affinity of brand names should be strong

So, as long as brand names have good communication power, can brands spread well? It is also an internationally renowned soap brand with a strong brand name. The brand awareness and market share of Shufujia are quite different from those of Lux. Similarly, it is used to treat menopausal syndrome, but Taitai Jingxin oral liquid has sprung up suddenly, and the latecomers have come to the fore, winning more market shares. Why is this?

Actually, besides the factors of brand name communication, there is also a problem of brand name affinity. The affinity of brand name depends on the style, characteristics and tendency of brand name words. Although the brand name Lux has strong communication, its affinity is far less direct than that of Shu Fujia. Lux gives people the impression of being blunt and masculine, but we know that in general, most people who buy soap at home are housewives, so the name Lux is obviously incompatible with the preferences of target consumers. Shufujia, on the other hand, first gives people the impression that it tends to be neutral. It not only fits the preferences of the target consumers more widely, but also emphasizes? Shu? And? Good? The two focal points give people the association that the whole body will feel comfortable after use, so their affinity is stronger. Therefore, when naming a brand, we should not only pay attention to the factors of brand name communication, but also pay attention to the factors of brand name affinity. Only in this way can the brand communication achieve the best effect.

(2) The brand name is better protected

All along, there are many deliberate market followers in our market. Mantis catches cicada, yellowbird is behind? Is the so-called follower's competitive strategy. They have a keen sense of business, and they are always looking for opportunities to gain business, and enterprises do not pay attention to protecting their brand names, which just provides them with such opportunities. Therefore, when naming brands, it is necessary for enterprises to consider the protection of brand names, and it is best to use registered trade names to name products. Successful brands such as melatonin, Tylenol and Qumei all name their products with registered trade names, while the anti-inflammatory drug Lijunsha not only names its products with registered trade names, but also carries out approximate registration with registered trade names to prevent similar brands from appearing, so as to fully protect the brands from infringement. Therefore, naming a brand can not only talk about communication and affinity, but also be imitated and infringed. What are the principles of brand naming of Jinan Company?

The naming of brands should adhere to the following seven principles:

(1) The principle of easy reading and remembering

Only when the brand name is easy to read and remember can it play its identification function and communication function efficiently. Therefore, this requires enterprises to be concise, unique, novel and loud when naming brands.

1. Concise. The name is simple, concise and lively, the number of words should not be too many, and it should be easy to spread. For example, when IBM was in the brand operation for a long time, consumers couldn't remember who it was, and later it was found that it was because of the name problem. Its original name is InternationalBusinessMachines, which is not only difficult to remember, but also difficult to read and write, and there are great obstacles in its dissemination. Later, IBM was reduced to? IBM? Three letters, so simple and easy to remember and spread, finally created its high-tech field? Blue giant? The image of a leader.

2. Unique. Brand names should show their unique personality and be clearly distinguished from other brand names or express their unique brand connotation. Such as? Red beans? The name of the shirt has the cultural characteristics of China, and it will touch things and remind you of Wang Wei's poems? Red bean shrubs grow in the south, and in spring they sprout many branches Hope miss the person to collect more, Xiao Xiao red bean caused people. ?

3. novelty. Brand names should be fresh, keep pace with the times, have a sense of fashion and create new concepts. For example, China Mobile launched a communication product for young people named? M-Zone? , it is more novel and fashionable, so it also wins the popularity of young people. There are also some restaurant names that are more fresh and contemporary, such as? Spicy temptation? Wait.

4. Loud. Refers to the brand name should be catchy and pronounced loudly to avoid words that are difficult to pronounce or have bad phonology. For example, wow, haha, being on the good side, etc.

(2) Respecting culture and crossing geographical restrictions

Brand naming must consider the adaptability of the brand in the future development process, which should not only adapt to changes in the market, time and space, but also adapt to changes in geographical space. Specifically, it should adapt to the cultural values of consumers and the cultural values of potential markets. Due to the differences in history and culture, language habits, customs, national taboos, religious beliefs and values of consumers in different countries and regions around the world, their views on the same brand will be different. Maybe a brand is very beautiful in this country, but in that country, its meaning may be completely opposite. For example, the panda is very popular in many countries and is a symbol of peace and friendship. However, in Islamic countries and regions that believe in Islam, it is considered a fat pig and a bad symbol. Crane stands for longevity in China and Japan, but it is regarded as the representative of fools and prostitutes in France. Chrysanthemum is the national flower in Italy, but it is a symbol of bad luck in France, and it is regarded as a demon flower in some countries in Latin America. Another example is the bat in our country, which is considered to have a beautiful association because it is homophonic with Fu, so it is there in our country? Bat? Electric fan, but in English, Bat translated into English means vampire.

Many digital brands in China are only named after Chinese characters, which has become a major obstacle to the internationalization of domestic brands due to differences in country, language and culture. Some brands adopt hanyu pinyin as a workaround, which proved to be unworkable, because foreigners don't understand the meaning of pinyin. CHANGHONG, for example, takes its Chinese pinyin CHANGHONG as its annotation trademark, but changhong has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision and is registered? HiSense? English trademark of, it comes from highsense, right? High sensitivity and clarity? This is in line with its product characteristics. At the same time, highsense can be translated as? High knowledge? , which embodies the great ideal of the brand. In the international naming of China brands, due to the ignorance of foreign cultures, there are always some things that make Chinese people laugh and cry, such as? Fangfang? When brand toothpaste and cosmetics entered the international market, the trademark was translated into? FangFang? And fang means in English? Poisonous snake teeth? In this way, who dares to put toxic things in their mouths and touch them, so the naming of this brand can open up the international market.

(III) Principle of Ambiguity

The naming of a brand can make consumers imagine, but it must not make consumers ambiguous and associate ambiguity through homophonic. For example, Goldlion was originally named? Golden lion? What is the pronunciation of people in Hong Kong? Lose everything? Hong Kong people and some Chinese in Southeast Asia pay more attention to auspiciousness, so for a long time? Golden lion? No one cares. Later, after analyzing the reasons, Mr. Ceng Xianzi, the head of Goldlion, divided Goldlion into two parts. The first part of Gold was translated into gold, and the second part of lion was transliterated as Lilai, named? Goldlion? After that, the result changed completely, so to speak. Goldlion? It is inseparable from its beautiful name that it can develop to this day and achieve such brilliant achievements.

(4) Suggest product characteristics

When naming a brand, you can name it from the characteristics, functions, forms and other attributes of the product, so that consumers can see what it is at a glance from its name. For example, Wuliangye, Sprite, Jiajieshi, Band-Aid, Meijiajing, etc., are used in batteries, which appropriately expresses the characteristics of lasting and strong products; Goodyear is used in tires, which accurately shows the durable properties of products. Some of their brands have even become synonymous with similar products, making it difficult for latecomers to start. The name of BusinessCom makes it almost synonymous with PDA. When consumers buy a PDA, most people will directly name it and even think that BusinessCom is a PDA and a PDA is a BusinessCom. Of course, this brand naming also has some shortcomings. The brand name has a high correlation with the product, which is easy to make the brand synonymous with this product, and may bring trouble to the brand extension and diversification in the future, such as Golden Throat Treasure.

(5) Extensibility principle

When naming a brand, we should not only consider the above principles, but also consider the future extension of the brand. If the brand name is too closely related to the product, it will not be conducive to the brand's future expansion to other products or other fields. Generally speaking, a brand name with no specific meaning and no negative effects is more suitable for brand extension in the future. For example, SONY's name, whether in Chinese or English, has no specific connotation. Only from the name, it will not be associated with any type of products. In this way, the brand can be extended to any product field. However, it is difficult for consumers to have direct association with products in the initial stage of putting such named brands on the market, that is, consumers have known the brand for a long time.

(6) principle of protectability

protectability is the principle that brand names should be protected by law. Therefore, we must consider two points when naming brands: First, we must consider whether the named brand infringes on other brands and inquire whether the same or similar brands have been registered; The second is to pay attention to whether the brand name is within the scope of registration. Such as? Antarctic? Because of the lack of protection, brands are used by dozens of manufacturers. It is a pity that the advertising fee put in by one manufacturer has made a public expense for everyone. A large number of manufacturers have started predatory development and use of the same brand, which makes consumers confused and difficult to distinguish from each other. Facing the same brand, it is completely different in price and quality. Finally, consumers have settled the bill? Antarctic? On this brand, I gradually lost trust in it. This shows how important it is that whether a brand is legal or not can be protected.

(VII) Affinity Principle

Why do consumers like your brand rather than other brands is because your brand has affinity and emotional appeal, and the role of brand name is indispensable. Therefore, it is very important whether the brand name has affinity. The brand name must take into account the preferences of consumers, and it is best for consumers to experience the attention and benefits from the name. Shufujia, for example, makes people feel comfortable with their skin, and Jinliufu wine, which not only has affinity, but also caters to China people's pursuit and desire for happiness culture, and it is easy to impress consumers.

In addition, when naming a brand, we should also pay attention to the principle that the brand name should be disseminated and contemporary. In a word, it should be remembered that a good name for a brand is the top priority for brand operation.

trademark registration process.