The meaning of signs, trademarks and brands
In fact, LOGO is the abbreviation of logo or trademark in foreign languages, and it is the abbreviation of Logotype.
From the macro-economic point of view, the symbol is the product of modern economy, which is different from the ancient imprint. Modern signs bear the intangible assets of enterprises and are the medium of comprehensive information transmission of enterprises. Logo is a visual graphic that has certain meaning and can be understood by people, and has a concise, clear and clear visual communication effect. A good LOGO can make consumers remember the company's main body and brand culture.
Trademark is a significant symbol of words, graphics, letters, numbers, three-dimensional signs, sounds, colors or the combination of the above elements used by commodity producers and operators in their production, manufacturing, processing, selection and distribution of commodities or services provided by service providers, and it is a product of modern economy.
Unlike LOGO, what is the registered trademark approved by the state? Registered trademark? , protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for compensation.
Brand words can be divided into broad sense and narrow sense. In fact, a narrow brand is similar to a trademark, which is a sign to help consumers distinguish different products. In a broad sense, a brand is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness, in other words, it is a sign that has an important influence in consumers' hearts.
They are all media to establish corporate image and create intangible assets.
Marks and trademarks have the function of identifying and promoting enterprises. Consumers can remember the company's main body and brand culture through image identification. In fact, it is not difficult to find that whether it is a LOGO, a trademark or a brand, their * * * function is to let the public recognize their products or services and distinguish them from those of competitors, so that the image of the enterprise itself can be accepted and recognized by the market. They all exist to establish an image for enterprises and create intangible assets that enterprises do not own.
The legal significance of registered trademarks is higher than LOGO and brand.
In fact, LOGO can also be regarded as an English expression of a trademark, and the two need to be expressed in similar forms. To some extent, LOGO can also be regarded as a simplification of trademarks. But what is the registered trademark approved by the state? Registered trademark? , protected by law.
Not in our country? Register LOGO? Say, isn't it? Registered brand? On the one hand, among the three, the trademark is the only one that can be protected by law. When an enterprise is infringed, only registered trademarks can get legal support.
From the scope, LOGO is a visual communication way, which plays a role in identifying and promoting the company and its products. After an ordinary trademark is approved and registered by the Trademark Office, its registrant has the trademark right. Only after it is generally recognized by consumers in the market can it be operated as a brand.
If you want to protect the corporate Logo and brand value from infringement, you need to do a good job of trademark protection in advance. Because trademarks are the only ones that can be protected by law, enterprises can get maximum legal protection only if they own trademarks. Therefore, doing a good job of trademark registration as soon as possible has become the primary task of enterprise brand value construction.